THE FUTURE MARKETACADEMY
Campus buildingRoom 02 · Business Hall
Learning path

Business

11 steps, 114 courses. Take the steps in order: each one builds on the one before.

All learning paths

  1. Step 1

    Start here: the daily habit, a plan and the numbers

    A daily habit, a one-weekend plan and basic business math come before anything else.

    1. 2.2 The Show Up Every Day System: building a business daily (no income promises) Beginner
    2. 2.3 Business Plan in One Weekend Beginner
    3. 2.31 Business Math Basics: percentages, profit, margin, markup and break-even Beginner
  2. Step 2

    Make it legal where you live

    Pick the course for your country: Canada, the Philippines or the USA.

    1. 2.1 Start a Small Business in Canada (registration, HST, banking) Beginner
    2. 2.28 Start a Small Business in the Philippines (DTI, BIR, permits) Beginner
    3. 2.29 Start a Small Business in the USA (LLC, EIN, SBA) Beginner
  3. Step 3

    Money basics: prices, books and deals

    Price so you make a profit, keep clean books and negotiate fair deals.

    1. 2.4 Pricing Your Product or Service Beginner
    2. 2.13 Bookkeeping Basics for small business (education only) Beginner
    3. 2.14 Negotiation Basics Beginner
  4. Step 4

    Find and keep customers

    Sell, serve customers well and find clients, sponsors and event guests.

    1. 2.5 Sales Fundamentals: conversations that close Beginner
    2. 2.12 Customer Service That Brings Repeat Buyers Beginner
    3. 2.11 Freelancing: find clients, contracts, getting paid Beginner
    4. 2.10.1 Sponsorship Basics: what sponsors want and how to start Beginner
    5. 2.9.1 Events: First Steps: plan a small event Beginner
  5. Step 5

    Choose your kind of business

    Shops, services, food, travel, trade, franchises and farms: pick the one that fits you.

    1. 2.6 Start an Online Store (Shopify, Etsy, The Future Market) Beginner
    2. 2.15 Consignment & Reselling Business Beginner
    3. 2.20 Neighbourhood Store Business (sari-sari, corner & convenience stores) Beginner
    4. 2.21 Food Business: food cart, carinderia, restaurant & catering Beginner
    5. 2.22 Delivery & Transport Business Beginner
    6. 2.23 Beauty Salon & Barbershop Business Beginner
    7. 2.24 Home Services & Construction Business (cleaning, repairs, trades) Beginner
    8. 2.26 Tourism & Homestay Business Beginner
    9. 2.25.1 Trade Basics: how goods cross borders Beginner
    10. 2.27.1 Franchise Basics: what franchising is Beginner
    11. 2.16 Start a Small Farm: vegetables & crops as a business Beginner
    12. 2.17 Livestock Business: poultry, pigs, goats & cattle basics Beginner
    13. 2.18 Fish Farming (Aquaculture) Business Basics Beginner
    14. 2.19.1 Farm Selling Basics: first sales and fair prices Beginner
  6. Step 6

    Intermediate: run the business day to day

    Filing, records, planning, sales systems and steady clients.

    1. 2.2.2 Daily Business Habits: weekly reviews and measurable progress Intermediate
    2. 2.3.2 Financial Plan: forecasts, budgets and break-even Intermediate
    3. 2.31.2 Business Math 2: pricing models, cash flow and simple forecasts Intermediate
    4. 2.1.2 Running Your Canadian Business: GST/HST filing, payroll and records Intermediate
    5. 2.28.2 Running a PH Business: BIR filing, payroll and DTI renewals Intermediate
    6. 2.30 Start a Business Around the World: UK, Australia, India, UAE & more Intermediate
    7. 2.4.2 Pricing for Profit: costs, margins and tiers Intermediate
    8. 2.13.2 Bookkeeping in Practice: monthly close and reconciliations Intermediate
    9. 2.14.2 Negotiation Skills: preparing and making deals Intermediate
    10. 2.5.2 Sales Process: pipeline, follow-up and objections Intermediate
    11. 2.12.2 Service Systems: handle complaints and build loyalty Intermediate
    12. 2.11.2 Freelance Business: systems, taxes basics and steady clients Intermediate
    13. 2.10 Sponsorships & Brand Deals for creators and athletes Intermediate
    14. 2.9 Event Business: plan, sell tickets, find sponsors Intermediate
  7. Step 7

    Intermediate: grow your kind of business

    Operations for your type of business: stock, staff, bookings, routes, crops and more.

    1. 2.7 Selling Online Courses & Digital Products Intermediate
    2. 2.15.2 Reselling Operations: sourcing, listing and inventory Intermediate
    3. 2.20.2 Store Operations: stock, credit and margins Intermediate
    4. 2.22.2 Fleet & Routes: costs, routing and safety Intermediate
    5. 2.23.2 Salon Operations: booking, retail and staff Intermediate
    6. 2.24.2 Home Service Operations: quoting, scheduling and safety Intermediate
    7. 2.26.2 Hosting Operations: bookings, guests and reviews Intermediate
    8. 2.25 Import, Export & Small Trading Business Intermediate
    9. 2.27 Franchising: buying or starting a franchise Intermediate
    10. 2.16.2 Crop Planning: seasons, yields and records Intermediate
    11. 2.17.2 Livestock Management: feed, housing and record keeping Intermediate
    12. 2.18.2 Pond & Tank Management: water quality and feeding Intermediate
    13. 2.19 Agribusiness: selling farm products, co-ops & markets Intermediate
    14. 2.8 Start a Clipping Agency Intermediate
  8. Step 8

    Advanced: grow, hire and finance

    Hiring, financing, strategy and bigger deals for the core of any business.

    1. 2.2.3 Building a Team Rhythm: delegate, document and scale Advanced
    2. 2.3.3 Strategy & Market Research: position, compete and pivot Advanced
    3. 2.31.3 Financial Statements for Owners: income statement, balance sheet and ratios Advanced
    4. 2.1.3 Growing a Canadian Business: hiring, financing and structure Advanced
    5. 2.28.3 Growing a PH Business: financing, SEC and expansion Advanced
    6. 2.29.3 Cross-Border Business: selling and operating in more than one country Advanced
    7. 2.4.3 Pricing Strategy: value, bundles and discounts Advanced
    8. 2.13.3 Small Business Reporting: financial statements and cash flow Advanced
    9. 2.14.3 Complex Negotiation: multiple parties and long-term deals Advanced
    10. 2.5.3 Consultative Selling: discover needs and close bigger deals Advanced
    11. 2.12.3 Customer Experience Design: map journeys and measure satisfaction Advanced
    12. 2.11.3 Premium Freelancing: positioning, retainers and referrals Advanced
    13. 2.10.3 Sponsorship Partnerships: proposals, contracts and renewals Advanced
    14. 2.9.3 Event Production: larger shows, vendors and safety Advanced
  9. Step 9

    Advanced: scale your kind of business

    Scale your type of business with systems, contracts and new locations.

    1. 2.6.3 Scaling an Online Shop: ads, email and repeat customers Advanced
    2. 2.15.3 Reselling at Scale: multi-channel and consignment contracts Advanced
    3. 2.20.3 Growing a Store: second location, promos and systems Advanced
    4. 2.21.3 Food Business Growth: menus, costing and kitchen systems Advanced
    5. 2.22.3 Logistics Operations: scheduling, contracts and insurance Advanced
    6. 2.23.3 Salon Growth: brand, clientele and upskilling Advanced
    7. 2.24.3 Contracting Business: contracts, subcontractors and insurance Advanced
    8. 2.26.3 Tourism Experiences: tours, partnerships and marketing Advanced
    9. 2.25.3 Global Trade Operations: customs, logistics and risk Advanced
    10. 2.27.3 Franchise Due Diligence: reading FDDs and contracts Advanced
    11. 2.16.3 Commercial Crop Farming: irrigation, soil and post-harvest Advanced
    12. 2.17.3 Livestock Production: herd planning and biosecurity Advanced
    13. 2.18.3 Commercial Aquaculture: systems, disease prevention and markets Advanced
    14. 2.19.3 Agribusiness Value Chains: processing, branding and contracts Advanced
    15. 2.8.3 Clipping Operations: quality, scale and clients Advanced
  10. Step 10

    Expert: lead the business

    Lead people, set the strategy and plan for the long term.

    1. 2.2.4 Operator Playbook: lead a business through seasons Expert
    2. 2.3.4 Investor-Ready Plan: pitch, funding options and due diligence Expert
    3. 2.31.4 Business Finance Decisions: valuation basics, investment cases and risk Expert
    4. 2.1.4 Business Owner Mastery: systems, leadership and exit planning Expert
    5. 2.28.4 PH Business Leader: governance and scale Expert
    6. 2.29.4 Global Business Leader: structure, risk and expansion Expert
    7. 2.4.4 Pricing Leadership: models, contracts and long-term price health Expert
    8. 2.13.4 Financial Controls: internal controls and working with accountants Expert
    9. 2.14.4 Negotiation Coach: mediate and teach others Expert
    10. 2.5.4 Sales Leadership: coach a team and build a sales system Expert
    11. 2.12.4 Customer Success Leader: train and lead service teams Expert
    12. 2.11.4 Freelance Studio: build a small agency Expert
    13. 2.10.4 Partnership Strategy: portfolios of partners and brand fit Expert
    14. 2.9.4 Event Director: festival-scale operations and partnerships Expert
  11. Step 11

    Expert: lead an enterprise in your field

    Run a larger enterprise in your field, with a team, compliance and growth.

    1. 2.6.4 E-commerce Operations: fulfilment, systems and team Expert
    2. 2.15.4 Resale Business Owner: brand, team and compliance Expert
    3. 2.20.4 Retail Chain Owner: multi-store management Expert
    4. 2.21.4 Food Enterprise Leader: multi-site, catering and franchising Expert
    5. 2.22.4 Logistics Business Leader: scale and compliance Expert
    6. 2.23.4 Salon Owner Mastery: multi-chair business and leadership Expert
    7. 2.24.4 Construction Business Leader: projects, compliance and growth Expert
    8. 2.26.4 Tourism Enterprise Leader: sustainability and growth Expert
    9. 2.25.4 International Trade Leader: compliance and supply chains Expert
    10. 2.27.4 Franchisor Foundations: build and run a franchise system Expert
    11. 2.16.4 Farm Manager: run a farm enterprise Expert
    12. 2.17.4 Livestock Enterprise Leader: scale, welfare and compliance Expert
    13. 2.18.4 Aquaculture Enterprise: scale, sustainability and certification Expert
    14. 2.19.4 Agribusiness Leader: finance, co-ops and policy Expert
    15. 2.8.4 Clipping Agency Leader: lead and sustain an agency Expert