Who buys farm products
When you have a basket of mangoes, you need someone who wants them. Some people want one mango. Some want a whole truck full. First find out who is hungry for your mangoes, then decide how to sell to them.
- Types of buyers:
| Buyer | What they usually want | Good to know |
|---|---|---|
| Neighbours and households | Small amounts, fresh | You set the price; you do the selling work |
| Public market or farmers' market | Small and medium amounts | Stall fees and a long day |
| Trader or wholesaler | Large amounts, fast | Easy, but usually a lower price |
| Shop, restaurant, school | Same quality every week | They may pay later |
| Processor | Lower grades or big volume | Contract and quality rules |
- Government direct-selling programs exist. In the Philippines, the Department of Agriculture (DA) runs KADIWA ni Ani at Kita, a program that links food producers directly with consumers. The DA describes it as a marketing strategy to connect producers and consumers and reduce the cost of products. Ask your DA regional or municipal office if your area has one.
- Ask local agriculture offices which markets already exist for your product. They often know the buyers, market days and programs near you.
- You do not have to find the best buyer on day one. Start by finding out who buys, what they pay and when.
- Write the name of your product and how much you expect to have, per week or per harvest.
- Write three places that already sell this product near you (market, shop, neighbour, restaurant, trader).
- Visit or phone each. Ask: what do you buy, how much, how often, in what condition, and when do you pay?
- Write the answers in a table with one row per buyer.
- Ask your local agriculture office whether a program or direct-selling market exists for farmers like you.
- Check: you have three real buyers' names, what each wants and when each pays.
Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.
Read the video script
[Host holding a crate of vegetables] "Before you sell, find out who buys."
[Text on screen: Neighbours, markets, traders, shops, processors] "Neighbours want small amounts. Traders want a lot, fast. Shops want the same quality every week."
[Text on screen: Philippines: ask DA about KADIWA] "In the Philippines, the Department of Agriculture runs the KADIWA program to link farmers with customers. Ask your local office."
[Host] "Talk to three buyers this week. Write down what each one wants."
Talk to three possible buyers. Write down what each wants, how much, how often and when they pay.
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I'm learning "Farm Selling Basics: first sales and fair prices" on The Future Market. Lesson 1: "Who buys farm products". What the lesson teaches: - Types of buyers: - Buyer - What they usually want - Good to know - Neighbours and households - Small amounts, fresh - You set the price; you do the selling work - Public market or farmers' market - Small and medium amounts - Stall fees and a long day - Trader or wholesaler - Large amounts, fast - Easy, but usually a lower price - Shop, restaurant, school - Same quality every week - They may pay later - Processor - Lower grades or big volume - Contract and quality rules The exercise I'm working on: Talk to three possible buyers. Write down what each wants, how much, how often and when they pay. I'm stuck. Please: 1. Explain the main idea in plain, simple words with one everyday example. 2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step. 3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "Who buys farm products" from the course "Farm Selling Basics: first sales and fair prices". Here's what the lesson says: When you have a basket of mangoes, you need someone who wants them. Some people want one mango. Some want a whole truck full. First find out who is hungry for your mangoes, then decide how to sell to them. The activity: Talk to three possible buyers. Write down what each wants, how much, how often and when they pay. Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words. Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Sources
- DA Bicol, SAAD helps Sorsogon farmers sell through KADIWA ni Ani at Kita: bicol.da.gov.ph/saad-helps-sorsogon-farmers-sell-their-produce-thru-ka
Count your costs
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Setting a fair first price
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Sorting, grading and fair weights
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Harvest, keep fresh and deliver safely
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Making the sale: agree, deliver, get paid, keep records
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Rules for your first sales
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Final project
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Quiz
Which kind of buyer usually pays a lower price but buys large amounts fast?
A trader or wholesaler.
What do you divide total costs by to get your real cost per unit?
The amount you actually sold.
What is the difference between variable and fixed costs?
Variable costs change with how much you grow; fixed costs stay about the same.
What is the price for a 30 percent margin if your cost is 20 per kilo?
20 divided by 0.70, about 28.57.
Do government retail price listings show what a farmer gets at the farm gate?
No, they are retail prices.
What should you do about the weight of a container when selling by weight?
Take it off; tare must not be charged to the customer.
When is the best time to harvest to keep produce cool?
Early morning or at night.
Why does FAO say to reduce the number of times produce is handled?
Fewer handling steps means fewer losses.
Name three things a first agreement should say.
For example product, quantity, price, delivery date, payment date, and what happens to rejects.
Why call your local office before selling?
To find out which permits and rules apply to your product and place.
Final exam
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Certificate
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