THE FUTURE MARKETACADEMY
Your classroomRoom 02 · Business Hall
School of Business

Selling Online Courses and Digital Products

What you'll be able to do
  • Pick a course or digital product topic you can teach well and people already want.
  • Plan a course with clear outcomes, lessons and exercises.
  • Compare course platforms (Skool, Teachable, The Future Market) and their fees.
  • Test demand with a pre-sale or waitlist before you build everything.
  • Market your course honestly, without income promises, under your country's advertising rules.
  • Know the training-school, tax and email rules that apply to selling courses in your country (with Canadian and Ontario examples).

This course is education only. It does not promise sales or income. For legal or tax questions, consult a licensed lawyer or accountant.

Words in this course 57Open the Vocabulary Hall
01

Pick a topic you can prove

In simple words

If you're the kid on the street who's great at kicking a ball, other kids will pay you in candy to teach them. Teach what you really know, to people who really want to learn it.

Key facts
  • A digital product is something sold and delivered online with no shipping: courses, templates, e-books, presets, printables, spreadsheets.
  • A good topic sits where three things meet: your proven skill, a clear result for the learner, and people already searching or paying for help.
  • Evidence of demand: people ask you about it, competitors sell similar courses, people search for it, or people pay for coaching on it.
  • Market signal: Udemy's 2026 Global Learning and Skills Trends Report (based on its business customers) names AI skills as the fastest-growing learning category.
  • Narrow beats broad: "Excel for small-business bookkeeping" is easier to sell than "Learn computers."
Step by step
  1. Write down 3 things you can really do and could teach, with proof (a job, a result, or people who already ask you).
  2. For each one, write the clear result a learner would get, in one sentence.
  3. Search the topic online and note whether other people already sell or search for it.
  4. Ask 3 people who are your learners: "Would you pay to learn this? What is hardest for you?"
  5. Make the topic narrower, for example "Excel for small-business bookkeeping" instead of "Learn computers".
  6. Check: your topic fits all three: proven skill, clear result, and people looking for help.
LESSON 01Pick a topic you can prove
LESSON 01 / ANIMATED LESSON / AI VOICE00:00 / 01:00
Read the video script
[Host] "What should your first course be about? Not what's trendy. What you can prove."
[Text on screen: Your skill + Their result + Real demand] "Find the overlap: your skill, a clear result for them, and people already looking for it."
[Text on screen: Udemy 2026: AI skills fastest-growing] "For example, Udemy's 2026 trends report names AI skills as the fastest-growing category."
[Host] "Go narrow. 'Excel for bookkeeping' sells better than 'learn computers'."
Try it now

List 5 things people ask you for help with. For each, write the result a learner would get and one sign of demand. Pick the strongest.

ClaudeStuck? Copy a ready-made prompt for Claude

Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.

For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.

I'm learning "Selling Online Courses and Digital Products" on The Future Market. Lesson 1: "Pick a topic you can prove".

What the lesson teaches:
- A digital product is something sold and delivered online with no shipping: courses, templates, e-books, presets, printables, spreadsheets.
- A good topic sits where three things meet: your proven skill, a clear result for the learner, and people already searching or paying for help.
- Evidence of demand: people ask you about it, competitors sell similar courses, people search for it, or people pay for coaching on it.
- Market signal: Udemy's 2026 Global Learning and Skills Trends Report (based on its business customers) names AI skills as the fastest-growing learning category.
- Narrow beats broad: "Excel for small-business bookkeeping" is easier to sell than "Learn computers."

The exercise I'm working on:
List 5 things people ask you for help with. For each, write the result a learner would get and one sign of demand. Pick the strongest.

I'm stuck. Please:
1. Explain the main idea in plain, simple words with one everyday example.
2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step.
3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "Pick a topic you can prove" from the course "Selling Online Courses and Digital Products".

Here's what the lesson says:
If you're the kid on the street who's great at kicking a ball, other kids will pay you in candy to teach them. Teach what you really know, to people who really want to learn it.

The activity:
List 5 things people ask you for help with. For each, write the result a learner would get and one sign of demand. Pick the strongest.

Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words.
Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Open Claude
Sources
My notes
02

Design the course

This lesson is part of full access: every course and every level for one payment.

03

Platforms and fees

This lesson is part of full access: every course and every level for one payment.

04

Validate, price and launch

This lesson is part of full access: every course and every level for one payment.

05

Honest marketing (no income promises)

This lesson is part of full access: every course and every level for one payment.

06

Training-school rules, taxes and running it (with Ontario examples)

This lesson is part of full access: every course and every level for one payment.

++

Final project

This lesson is part of full access: every course and every level for one payment.

??

Quiz

  1. Name three types of digital products.

  2. What three things should a good course topic combine?

  3. What does every lesson need?

  4. Skool Hobby vs Pro: price and fee?

  5. Around what monthly sales does Skool Pro become cheaper than Hobby?

  6. What's a pre-sale, and what must you give buyers?

  7. Can you say "you will make $5,000 a month" in your ad?

  8. What must be true before you make a performance claim?

  9. Why check training-school rules for your course?

  10. What should you call your course certificate?

EX

Final exam

This lesson is part of full access: every course and every level for one payment.

CE

Certificate

This lesson is part of full access: every course and every level for one payment.