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Reselling at Scale: multi-channel and consignment contracts

What you'll be able to do
  • Work out your unit economics and capacity, and tell markup from margin.
  • Choose and compare selling channels with a channel plan based on real fees and real speed of sale.
  • Run one inventory across several channels without selling the same item twice.
  • Write a consignment contract with commission tiers, a markdown schedule, payout rules and clear risk and ownership terms.
  • Track what you owe consignors, send payout statements and know how much cash is really yours.
  • Build simple systems (checklists, roles and a weekly dashboard) so helpers can do the work the same way every time.
  • Keep tax, records and platform-report basics in order as you grow.
  • Finish with a graded 90-day scale plan you can show.

Education only. This course explains how a reselling operation grows; it does not promise any income, and every number is a practice number in "your currency". Fees, platform rules and laws change and differ by country, so check the current page for each one. Consignment and ownership law varies, so have a local lawyer review your contract template, and ask a licensed accountant about tax.

Words in this course 46Open the Vocabulary Hall
01

Scale starts with unit economics

In simple words

Before this course: Reselling Operations (course 2.15.2). If one lemonade cup earns you a little, selling more cups only helps if each cup still earns something after the lemons, the sugar and your time. Scaling means making the cup better first, then making more cups.

Key facts
  • Before this course: Reselling Operations: sourcing, listing and inventory (course 2.15.2). You already calculate a maximum buy price, source and check stock, use a listing template and SKUs, run an inventory sheet, handle shipping, returns and platform rules, and read monthly numbers. This course adds more channels, consignment contracts, money control and systems.
  • Unit economics = what one item earns after every cost: item cost, platform and payment fees, shipping you pay, packaging and, if you count it, your time (course 2.15.2, Lessons 1 and 7).
  • Markup is profit as a percentage of cost. Margin is profit as a percentage of the sale price. The same sale gives two different percentages, so always say which one you mean.
  • Markup = (sale price - cost) ÷ cost × 100.
  • Margin = (sale price - cost) ÷ sale price × 100.
  • Return on cost (ROC) is profit ÷ item cost × 100 (course 2.15.2). Use it to compare where to put cash.
  • Capacity = hours you can work ÷ time per item. Profit per hour = profit per item ÷ time per item.
  • Two ways to grow volume: add hours, or cut the time per item (batching, templates, better storage). Check that profit per item does not fall when you speed up.
  • Growth uses cash. More stock means more money tied up (course 2.15.2, Lesson 4). Do not scale an item type until its numbers hold for a month.
Example (practice numbers only)

An item costs 40 and sells for 80 before fees.

MeasureCalculationResult
Markup(80 - 40) ÷ 40100%
Margin(80 - 40) ÷ 8050%

From course 2.15.2: the same item bought for 40 with a total sale amount of 95 left 64.68 after fees, shipping and packaging, so profit = 24.68 and ROC = 61.7%. Margin on the total sale amount = 24.68 ÷ 95 = about 26%. Capacity: an average profit of 14 per item and 40 minutes of work per item gives 14 × 60 ÷ 40 = 21 profit per hour. In 40 working hours that is 60 items. If batching cuts time to 20 minutes per item (same profit), profit per hour becomes 42 and 40 hours covers 120 items.

Step by step
  1. Pick your three most common item types.
  2. For each, write the average sale price, cost, fees, shipping and packaging from your last 10 sales.
  3. Calculate profit per item, markup, margin and ROC. Write which one is which.
  4. Write the average minutes of work per item (sourcing, photos, listing, packing, messages). Use a stopwatch for a week if you do not know.
  5. Calculate profit per hour for each item type.
  6. Rank the item types by profit per hour. Decide which one to grow and which to reduce.
  7. Write a target for next month: profit per hour, minutes per item and cash you are willing to tie up in stock.
  8. Check: for every item type you can state profit per item, margin, ROC and profit per hour with the calculation written beside it.
Watch on YouTube
Markup vs MarginXero Accounting Software · YouTube · youtube.com

Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.

LESSON 01Scale starts with unit economics
LESSON 01 / ANIMATED LESSON / AI VOICE00:00 / 01:00
Read the video script
[Host] "Selling more only helps if each sale still earns something."
[Text on screen: Markup is on cost. Margin is on price.] "Markup is profit on cost. Margin is profit on the sale price. Same sale, different percentage."
[Text on screen: Profit per hour = profit per item ÷ time per item] "Then count your time. Profit per hour tells you which items deserve more of it."
[Host] "Fix the numbers first. Then scale."
Try it now

Calculate profit per item, margin, ROC and profit per hour for your three most common item types (or practice items), and choose the one to grow.

ClaudeStuck? Copy a ready-made prompt for Claude

Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.

For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.

I'm learning "Reselling at Scale: multi-channel and consignment contracts" on The Future Market. Lesson 1: "Scale starts with unit economics".

What the lesson teaches:
- Before this course: Reselling Operations: sourcing, listing and inventory (course 2.15.2). You already calculate a maximum buy price, source and check stock, use a listing template and SKUs, run an inventory sheet, handle shipping, returns and platform rules, and read monthly numbers. This course adds more channels, consignment contracts, money control and systems.
- Unit economics = what one item earns after every cost: item cost, platform and payment fees, shipping you pay, packaging and, if you count it, your time (course 2.15.2, Lessons 1 and 7).
- Markup is profit as a percentage of cost. Margin is profit as a percentage of the sale price. The same sale gives two different percentages, so always say which one you mean.
- Markup = (sale price - cost) ÷ cost × 100.
- Margin = (sale price - cost) ÷ sale price × 100.
- Return on cost (ROC) is profit ÷ item cost × 100 (course 2.15.2). Use it to compare where to put cash.
- Capacity = hours you can work ÷ time per item. Profit per hour = profit per item ÷ time per item.

The exercise I'm working on:
Calculate profit per item, margin, ROC and profit per hour for your three most common item types (or practice items), and choose the one to grow. ---

I'm stuck. Please:
1. Explain the main idea in plain, simple words with one everyday example.
2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step.
3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "Scale starts with unit economics" from the course "Reselling at Scale: multi-channel and consignment contracts".

Here's what the lesson says:
Before this course: Reselling Operations (course 2.15.2). If one lemonade cup earns you a little, selling more cups only helps if each cup still earns something after the lemons, the sugar and your time. Scaling means making the cup better first, then making more cups.

The activity:
Calculate profit per item, margin, ROC and profit per hour for your three most common item types (or practice items), and choose the one to grow. ---

Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words.
Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Open Claude
My notes
02

Choose your channels

This lesson is part of full access: every course and every level for one payment.

03

One inventory, many channels

This lesson is part of full access: every course and every level for one payment.

04

The consignment contract

This lesson is part of full access: every course and every level for one payment.

05

Consignor money, payouts and statements

This lesson is part of full access: every course and every level for one payment.

06

Systems, helpers and a weekly dashboard

This lesson is part of full access: every course and every level for one payment.

07

Tax, records and platform reports at scale

This lesson is part of full access: every course and every level for one payment.

++

Final project

This lesson is part of full access: every course and every level for one payment.

??

Quiz

  1. What is the difference between markup and margin?

  2. An item costs 40 and sells for 80 before fees. What are its markup and margin?

  3. Name two ways to grow volume without losing profit.

  4. Name three things to compare when choosing a channel.

  5. Why check the current fee page before you price an item?

  6. What is a double sale and how can you prevent it?

  7. Why is a one-of-a-kind item riskier to list on several channels?

  8. In a consignment contract, who owns the item until it sells?

  9. Name three things a consignment contract should say about money.

  10. Why pay the consignor after the return window ends?

  11. A consigned item sold for 240 with a 35% commission. What is the owner's payout before fees?

  12. Bank balance 3,000, owed to consignors 1,200, bills owed 300. What is the free cash?

  13. Why is the owner's share of a consigned sale not your income?

  14. What does an SOP end with in this course?

  15. Why should consignment contracts be checked by a local lawyer?

  16. Do you have to report your income if a platform does not send you a form?

EX

Final exam

This lesson is part of full access: every course and every level for one payment.

CE

Certificate

This lesson is part of full access: every course and every level for one payment.