Sponsorship Partnerships: proposals, contracts and renewals

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I'm learning "Sponsorship Partnerships: proposals, contracts and renewals" on The Future Market. Lesson 1: "Research and a tailored proposal".

What the lesson teaches:
- Before this course: Sponsorships & Brand Deals for Creators and Athletes (course 2.10) and, before that, Sponsorship Basics: what sponsors want and how to start (course 2.10.1). We assume you already have a media kit or starter sheet with real numbers, and you know the five deal types. Here we go deeper: proposals, contracts, reporting and renewals.
- A generic deck lists your assets. A tailored proposal starts from the brand's goals, such as reaching a new group, building goodwill in a community, getting content to share, or sending people to a shop, and then shows how your assets help.
- Research in this order: what the brand sells and to whom; what it has sponsored before (events, athletes, creators); who the contact is (a marketing, community or partnerships person); what its current campaigns say about its goals; and what its competitors sponsor.
- A good conversation starter is a short discovery question sent before the proposal: "What would make a partnership with us a success for you?" Their answer shapes the proposal.
- A tailored proposal usually has: a one-line summary of the idea; why this brand and this audience fit (one or two specific reasons); the audience facts with dates; two or three options at different price levels; what the brand gets in each; the timeline; how you will report; and the next step.
- Options: offering two or three choices (for example small, medium and larger) lets the brand pick, and avoids a plain yes or no.
- Say what you will do, not what will happen. You can control posts, banners and mentions. You cannot control sales. Do not promise income or sales results.

The exercise I'm working on:
Write a tailored one-page proposal for one real brand, with a discovery question and three options.

I'm stuck. Please:
1. Explain the main idea in plain, simple words with one everyday example.
2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step.
3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.

I'm a parent helping my child (about 8 years old) with a lesson called "Research and a tailored proposal" from the course "Sponsorship Partnerships: proposals, contracts and renewals".

Here's what the lesson says:
When you give a friend a birthday gift, you pick something they like, not something you like. A proposal for a sponsor works the same way: you start with what the brand wants.

The activity:
Write a tailored one-page proposal for one real brand, with a discovery question and three options.

Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words.
Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.