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Franchising: buying or starting a franchise

Step 7 of 11 in Business Hall

Next in your path: 2.16.2 Crop Planning: seasons, yields and records

What you'll be able to do
  • Explain how a franchise works and who does what: franchisor and franchisee.
  • List every cost of buying a franchise and test the money math before you sign.
  • Read the key parts of a franchise disclosure document and know which questions to ask.
  • Do proper checks: talk to current and former franchisees, and get a lawyer and accountant to review.
  • Know what it takes to turn your own business into a franchise.
  • Find the franchise rules for your own country (the course gives examples from the USA, Canada, Australia, the Philippines, the UK and India).
Words in this course 42Open the Vocabulary Hall
01

What a franchise is

In simple words

Imagine a famous lemonade stand with a secret recipe and a cool sign. They let you open your own stand with the same recipe and sign. You pay them a little money at the start and a little every month, and in return you get their recipe, their name and their help.

Key facts
  • The franchisor owns the brand and the business system. The franchisee pays to use that brand and system in a set place for a set time.
  • What a franchisee usually gets: the right to use the trademark, an operations manual, training, supplier deals, marketing, and ongoing support.
  • What a franchisee usually pays: an initial franchise fee, the cost to build or equip the location, ongoing royalties (often a percentage of sales), and contributions to an advertising fund. Exact amounts are in the franchise documents.
  • What a franchisee usually gives up: freedom. You follow the system: the menu, suppliers, design, prices or price ranges, hours and rules.
  • Real-world example: McDonald's reported 45,356 restaurants at year-end 2025, and approximately 95% of them were franchised (McDonald's 2025 annual report, Form 10-K). This is a fact about one company's model, not a promise about any franchise.
Step by step
  1. Pick a franchise brand you see in your area.
  2. Make three columns: Gets, Pays, Gives up.
  3. Under Gets, guess what the franchisee receives (brand, manual, training, suppliers).
  4. Under Pays, guess the fees: initial fee, royalty, advertising fund, build-out.
  5. Under Gives up, guess the freedom lost (menu, suppliers, prices, hours).
  6. Keep the page. You will check your guesses against a real document in Lesson 3.
  7. Check: each column has at least three items.
Watch on YouTube
How franchising works: an illustrated guideWBEZ Chicago · YouTube · youtube.com

Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.

LESSON 01What a franchise is
LESSON 01 / ANIMATED LESSON / AI VOICE00:00 / 01:00
Read the video script
[Host] "A franchise is a business you rent the recipe for."
[Text on screen: Franchisor = owns the brand. Franchisee = runs a location] "The franchisor owns the brand and the system. The franchisee runs a location using them."
[Text on screen: McDonald's, about 95% franchised at year-end 2025, Form 10-K] "For example, McDonald's reported that about 95 percent of its restaurants were franchised at the end of 2025."
[Host] "You get a proven system and a known name. You pay fees and follow the rules. That trade-off is the whole decision."
Try it now

Pick a franchise brand you see in your area. Write down what you think the franchisee gets, pays and gives up. You will check your guesses against real documents in Lesson 3.

ClaudeStuck? Copy a ready-made prompt for Claude

Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.

For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.

I'm learning "Franchising: buying or starting a franchise" on The Future Market. Lesson 1: "What a franchise is".

What the lesson teaches:
- The franchisor owns the brand and the business system. The franchisee pays to use that brand and system in a set place for a set time.
- What a franchisee usually gets: the right to use the trademark, an operations manual, training, supplier deals, marketing, and ongoing support.
- What a franchisee usually pays: an initial franchise fee, the cost to build or equip the location, ongoing royalties (often a percentage of sales), and contributions to an advertising fund. Exact amounts are in the franchise documents.
- What a franchisee usually gives up: freedom. You follow the system: the menu, suppliers, design, prices or price ranges, hours and rules.
- Real-world example: McDonald's reported 45,356 restaurants at year-end 2025, and approximately 95% of them were franchised (McDonald's 2025 annual report, Form 10-K). This is a fact about one company's model, not a promise about any franchise.

The exercise I'm working on:
Pick a franchise brand you see in your area. Write down what you think the franchisee gets, pays and gives up. You will check your guesses against real documents in Lesson 3.

I'm stuck. Please:
1. Explain the main idea in plain, simple words with one everyday example.
2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step.
3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "What a franchise is" from the course "Franchising: buying or starting a franchise".

Here's what the lesson says:
Imagine a famous lemonade stand with a secret recipe and a cool sign. They let you open your own stand with the same recipe and sign. You pay them a little money at the start and a little every month, and in return you get their recipe, their name and their help.

The activity:
Pick a franchise brand you see in your area. Write down what you think the franchisee gets, pays and gives up. You will check your guesses against real documents in Lesson 3.

Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words.
Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Open Claude
Sources
My notes
02

The money math of buying a franchise

This lesson is part of full access: every course and every level for one payment.

03

Reading the disclosure document

This lesson is part of full access: every course and every level for one payment.

04

Due diligence before you sign

This lesson is part of full access: every course and every level for one payment.

05

Turning your own business into a franchise

This lesson is part of full access: every course and every level for one payment.

06

Rules where you live

This lesson is part of full access: every course and every level for one payment.

++

Final project

This lesson is part of full access: every course and every level for one payment.

??

Quiz

  1. What is the difference between a franchisor and a franchisee?

  2. Royalties are usually a percentage of what?

  3. What is a franchise disclosure document for?

  4. Why should a buyer get the disclosure document well before signing or paying?

  5. Which items does a typical disclosure document cover?

  6. Do all countries have the same franchise disclosure law?

  7. Why should you check your own country's franchise rules?

  8. In places that have a cooling-off period for a new franchise agreement, what does it let a franchisee do?

  9. If there is no disclosure law, what should you do?

  10. Who should review a franchise agreement before you sign?

EX

Final exam

This lesson is part of full access: every course and every level for one payment.

CE

Certificate

This lesson is part of full access: every course and every level for one payment.