What a franchise is
Imagine a famous lemonade stand with a secret recipe and a cool sign. They let you open your own stand with the same recipe and sign. You pay them a little money at the start and a little every month, and in return you get their recipe, their name and their help.
- The franchisor owns the brand and the business system. The franchisee pays to use that brand and system in a set place for a set time.
- What a franchisee usually gets: the right to use the trademark, an operations manual, training, supplier deals, marketing, and ongoing support.
- What a franchisee usually pays: an initial franchise fee, the cost to build or equip the location, ongoing royalties (often a percentage of sales), and contributions to an advertising fund. Exact amounts are in the franchise documents.
- What a franchisee usually gives up: freedom. You follow the system: the menu, suppliers, design, prices or price ranges, hours and rules.
- Real-world example: McDonald's reported 45,356 restaurants at year-end 2025, and approximately 95% of them were franchised (McDonald's 2025 annual report, Form 10-K). This is a fact about one company's model, not a promise about any franchise.
- Pick a franchise brand you see in your area.
- Make three columns: Gets, Pays, Gives up.
- Under Gets, guess what the franchisee receives (brand, manual, training, suppliers).
- Under Pays, guess the fees: initial fee, royalty, advertising fund, build-out.
- Under Gives up, guess the freedom lost (menu, suppliers, prices, hours).
- Keep the page. You will check your guesses against a real document in Lesson 3.
- Check: each column has at least three items.
Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.
Read the video script
[Host] "A franchise is a business you rent the recipe for."
[Text on screen: Franchisor = owns the brand. Franchisee = runs a location] "The franchisor owns the brand and the system. The franchisee runs a location using them."
[Text on screen: McDonald's, about 95% franchised at year-end 2025, Form 10-K] "For example, McDonald's reported that about 95 percent of its restaurants were franchised at the end of 2025."
[Host] "You get a proven system and a known name. You pay fees and follow the rules. That trade-off is the whole decision."
Pick a franchise brand you see in your area. Write down what you think the franchisee gets, pays and gives up. You will check your guesses against real documents in Lesson 3.
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I'm learning "Franchising: buying or starting a franchise" on The Future Market. Lesson 1: "What a franchise is". What the lesson teaches: - The franchisor owns the brand and the business system. The franchisee pays to use that brand and system in a set place for a set time. - What a franchisee usually gets: the right to use the trademark, an operations manual, training, supplier deals, marketing, and ongoing support. - What a franchisee usually pays: an initial franchise fee, the cost to build or equip the location, ongoing royalties (often a percentage of sales), and contributions to an advertising fund. Exact amounts are in the franchise documents. - What a franchisee usually gives up: freedom. You follow the system: the menu, suppliers, design, prices or price ranges, hours and rules. - Real-world example: McDonald's reported 45,356 restaurants at year-end 2025, and approximately 95% of them were franchised (McDonald's 2025 annual report, Form 10-K). This is a fact about one company's model, not a promise about any franchise. The exercise I'm working on: Pick a franchise brand you see in your area. Write down what you think the franchisee gets, pays and gives up. You will check your guesses against real documents in Lesson 3. I'm stuck. Please: 1. Explain the main idea in plain, simple words with one everyday example. 2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step. 3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "What a franchise is" from the course "Franchising: buying or starting a franchise". Here's what the lesson says: Imagine a famous lemonade stand with a secret recipe and a cool sign. They let you open your own stand with the same recipe and sign. You pay them a little money at the start and a little every month, and in return you get their recipe, their name and their help. The activity: Pick a franchise brand you see in your area. Write down what you think the franchisee gets, pays and gives up. You will check your guesses against real documents in Lesson 3. Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words. Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Sources
- McDonald's Corporation, Form 10-K for the year ended 31 December 2025: www.sec.gov/Archives/edgar/data/63908/000006390826000035/mcd-20251231.
The money math of buying a franchise
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Reading the disclosure document
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Due diligence before you sign
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Turning your own business into a franchise
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Rules where you live
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Final project
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Quiz
What is the difference between a franchisor and a franchisee?
The franchisor owns the brand and system; the franchisee pays to run a location using them.
Royalties are usually a percentage of what?
Sales (not profit).
What is a franchise disclosure document for?
To give a buyer key facts about the franchise before they sign.
Why should a buyer get the disclosure document well before signing or paying?
To have time to read it and get advice (for example, at least 14 days in the US).
Which items does a typical disclosure document cover?
Fees, lawsuits, franchisee numbers and any earnings claims.
Do all countries have the same franchise disclosure law?
No; rules differ by country and some have none.
Why should you check your own country's franchise rules?
Disclosure and cancellation rights differ by country.
In places that have a cooling-off period for a new franchise agreement, what does it let a franchisee do?
Cancel within a short set time.
If there is no disclosure law, what should you do?
Ask the franchisor in writing for similar information and have a local lawyer review it.
Who should review a franchise agreement before you sign?
A lawyer experienced in franchise law, plus an accountant for the numbers.
Final exam
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Certificate
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