THE FUTURE MARKETACADEMY
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School of Business

Global Business Leader: structure, risk and expansion

What you'll be able to do
  • Choose a new market with a scoring table that uses official US government research tools.
  • Compare ways to enter a market (selling direct, a foreign distributor, your own foreign company) and know the US reporting duty that can follow.
  • Explain in plain words the three big legal risk areas for a US business abroad: bribery (FCPA), sanctions (OFAC) and export controls (EAR).
  • Compare export payment methods and name US government tools that reduce payment risk: EXIM export credit insurance and SBA export loans.
  • Plan to protect your trademark and invention in other countries.
  • Vet partners, write down a global risk register and lead people across cultures, then pull it all into one expansion plan.

Before this course: Cross-Border Business (course 2.29.3), and before it Start a Business Around the World (course 2.30) and Start a Small Business in the USA (course 2.29). You should already know the four "where" questions (where you are a resident, where the customer is, where the goods go and where the money sits), how to convert currency, what double taxation means and how a state sales tax works. This course is about leading the whole business as it grows into other countries: structure, risk and people.

This course is education only. It does not give legal, tax, export-control or financial advice. Rules, lists and thresholds change often and depend on your facts. Before you act, confirm the details with the official agency (IRS, Department of Commerce, Treasury/OFAC, Department of Justice, USPTO, SBA, EXIM) or with a licensed attorney, CPA or customs broker.

Words in this course 45Open the Vocabulary Hall
01

Choosing where to expand

In simple words

Before a team travels to a new town, it checks the map, the weather and what the town needs. A global leader does the same with countries. You pick a few, score them with real information, and visit the best one first, not the one that just sounds cool.

Key facts
  • The US International Trade Administration (ITA) runs trade.gov. Its "Get Ready to Export" section gives a three-phase Export Solutions Roadmap, and its Research Center lets you search by industry, country and region.
  • Country Commercial Guides are reports prepared by US government professionals, mainly from the Commerce and State Departments, working at US embassies. They cover "market conditions, opportunities, regulations, and business customs." The page lists guides for many countries.
  • The SBA says trade agreements can give a more predictable environment and make your products more cost-competitive. It also points to the Census Bureau's Global Market Finder and the ITA Market Diversification Tool for choosing markets.
  • The SBA says to register intellectual property in the US first, then consider where to register it in other countries (Lesson 5).
  • The SBA adds that foreign taxes and fees, such as VAT, may be charged on top of tariffs, and that the Customs Info Database and the FTA Tariff Tool help estimate duties.
  • A scoring table is a simple tool, not a law: list countries in rows and your questions in columns (demand, competition, rules, tariffs and tax, payment risk, language, travel time), score each from 1 to 5 and add up the points. The numbers are your judgment, so write down where each score came from.
Example (practice scoring, not market data)
CountryDemandRules and tariffsPayment riskLanguage and cultureTotal
Country A434516
Country B522312
Country C344314

Country A scores highest, but a leader also writes the question "what would make me wrong?" for the top pick.

Step by step
  1. Write the product or service you would sell and your current best customers.
  2. Open trade.gov and the Research Center (screens can differ by version) and search your industry.
  3. Pick three countries and open each Country Commercial Guide.
  4. In your scoring table, fill in scores with a source for each number (for example the guide or the tariff tool).
  5. Check each country for trade agreements, tariffs and VAT or similar taxes on your product.
  6. Add the top pick to a "first test" plan: a small, low-cost way to learn, such as a few sales to one buyer.
  7. Check: someone else can see why you chose the top country and what would change your mind.
LESSON 01Choosing where to expand
LESSON 01 / ANIMATED LESSON / AI VOICE00:00 / 01:00
Read the video script
[Host] "Do not pick a country because it sounds exciting. Score it."
[Text on screen: trade.gov Research Center] "Start with official research from the US International Trade Administration."
[Text on screen: Country Commercial Guide] "Country Commercial Guides cover market conditions, regulations and business customs."
[Text on screen: Score 1 to 5 with a source] "Score each country and write the source for every score."
[Host] "Test small first. Learn, then grow."
Try it now

Make a scoring table for three real countries and one product. Fill in each score with one source. Write one sentence on what would make your top pick wrong.

ClaudeStuck? Copy a ready-made prompt for Claude

Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.

For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.

I'm learning "Global Business Leader: structure, risk and expansion" on The Future Market. Lesson 1: "Choosing where to expand".

What the lesson teaches:
- The US International Trade Administration (ITA) runs trade.gov. Its "Get Ready to Export" section gives a three-phase Export Solutions Roadmap, and its Research Center lets you search by industry, country and region.
- Country Commercial Guides are reports prepared by US government professionals, mainly from the Commerce and State Departments, working at US embassies. They cover "market conditions, opportunities, regulations, and business customs." The page lists guides for many countries.
- The SBA says trade agreements can give a more predictable environment and make your products more cost-competitive. It also points to the Census Bureau's Global Market Finder and the ITA Market Diversification Tool for choosing markets.
- The SBA says to register intellectual property in the US first, then consider where to register it in other countries (Lesson 5).
- The SBA adds that foreign taxes and fees, such as VAT, may be charged on top of tariffs, and that the Customs Info Database and the FTA Tariff Tool help estimate duties.
- A scoring table is a simple tool, not a law: list countries in rows and your questions in columns (demand, competition, rules, tariffs and tax, payment risk, language, travel time), score each from 1 to 5 and add up the points. The numbers are your judgment, so write down where each score came from.

The exercise I'm working on:
Make a scoring table for three real countries and one product. Fill in each score with one source. Write one sentence on what would make your top pick wrong.

I'm stuck. Please:
1. Explain the main idea in plain, simple words with one everyday example.
2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step.
3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "Choosing where to expand" from the course "Global Business Leader: structure, risk and expansion".

Here's what the lesson says:
Before a team travels to a new town, it checks the map, the weather and what the town needs. A global leader does the same with countries. You pick a few, score them with real information, and visit the best one first, not the one that just sounds cool.

The activity:
Make a scoring table for three real countries and one product. Fill in each score with one source. Write one sentence on what would make your top pick wrong.

Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words.
Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Open Claude
Sources
My notes
02

Ways to enter a market and the structure behind it

This lesson is part of full access: every course and every level for one payment.

03

Legal risk: bribery, sanctions and export controls

This lesson is part of full access: every course and every level for one payment.

04

Money risk: payment methods, insurance and export loans

This lesson is part of full access: every course and every level for one payment.

05

Protecting your brand and ideas abroad

This lesson is part of full access: every course and every level for one payment.

06

Partners, contracts and a global risk register

This lesson is part of full access: every course and every level for one payment.

07

Leading across cultures and your global expansion plan

This lesson is part of full access: every course and every level for one payment.

++

Final project

This lesson is part of full access: every course and every level for one payment.

??

Quiz

  1. What are Country Commercial Guides, and who writes them?

  2. Which three ways to enter a market does this course compare?

  3. Which IRS form may a US person file as an officer, director or shareholder of certain foreign corporations?

  4. What does the FCPA prohibit?

  5. Who must follow OFAC sanctions?

  6. What does the OFAC 50 Percent Rule say?

  7. What does a license requirement under the EAR depend on?

  8. Which payment method is safest for the exporter, and which are highest risk?

  9. How much of an invoice can EXIM export credit insurance cover?

  10. What is the maximum SBA Export Express loan, and what is the maximum for Export Working Capital?

  11. Does a US trademark registration protect your brand worldwide?

  12. After a first patent application, how long do you have to file abroad and claim the same date?

EX

Final exam

This lesson is part of full access: every course and every level for one payment.

CE

Certificate

This lesson is part of full access: every course and every level for one payment.