| Months before | Task |
|---|---|
| 6 | Pick goal, audience, date; shortlist 3 venues |
| 5 | Sign venue; build budget; draft sponsor deck |
| 4 | Open early-bird tickets; pitch first sponsors |
| 3 | Book speakers, vendors, volunteers |
| 2 | Regular-price tickets; content push |
| 1 | Run-of-show, signage, volunteer briefing |
| Week of | Final numbers to venue; walk-through |
From idea to event plan
An event is like a birthday party for lots of people. Before the party you need a day, a place, snacks, and a list of who is coming. A plan is just that list, written down early.
- A one-page event plan answers: Why (goal), Who (audience), What (format), When (date and times), Where (venue), How much (budget and ticket price), Who does what (team).
- A run-of-show is a minute-by-minute schedule for the day: doors, speakers, breaks, raffles, close. Everyone on the team works from the same copy.
- A critical path is the list of tasks that must happen in order (for example: book venue, then announce date, then open tickets). If one slips, everything after it slips.
- Venues commonly ask for a deposit, a signed contract and proof of liability insurance. Read the cancellation clause before you sign.
- Open a blank page and write seven headings: Why, Who, What, When, Where, How much, Who does what.
- Answer each heading in one sentence.
- Shortlist 3 venues. Ask each for the deposit, contract, insurance requirement and cancellation clause.
- Write a critical path: book venue, announce date, open tickets, in that order.
- Copy the timeline table from the lesson and put your real dates next to each month.
- Check: a stranger could read your one-page plan and know what the event is.
Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.
Read the video script
[Host] "Every great event starts as a boring document. Here's the one page you need."
[Text on screen: Why, Who, What, When, Where, How much, Who does what] "Seven questions. Answer them before you book anything."
[Screen: a simple run-of-show spreadsheet] "On the day, this is your bible: the run-of-show. Minute by minute."
[Host] "Write the plan first. Spend money second."
Write your one-page plan for a real or practice event. Answer all seven questions in one sentence each.
ClaudeStuck? Copy a ready-made prompt for Claude
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For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.
I'm learning "Event Business: Plan, Sell Tickets, Find Sponsors" on The Future Market. Lesson 1: "From idea to event plan". What the lesson teaches: - A one-page event plan answers: Why (goal), Who (audience), What (format), When (date and times), Where (venue), How much (budget and ticket price), Who does what (team). - A run-of-show is a minute-by-minute schedule for the day: doors, speakers, breaks, raffles, close. Everyone on the team works from the same copy. - A critical path is the list of tasks that must happen in order (for example: book venue, then announce date, then open tickets). If one slips, everything after it slips. - Venues commonly ask for a deposit, a signed contract and proof of liability insurance. Read the cancellation clause before you sign. The exercise I'm working on: Write your one-page plan for a real or practice event. Answer all seven questions in one sentence each. --- I'm stuck. Please: 1. Explain the main idea in plain, simple words with one everyday example. 2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step. 3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "From idea to event plan" from the course "Event Business: Plan, Sell Tickets, Find Sponsors". Here's what the lesson says: An event is like a birthday party for lots of people. Before the party you need a day, a place, snacks, and a list of who is coming. A plan is just that list, written down early. The activity: Write your one-page plan for a real or practice event. Answer all seven questions in one sentence each. --- Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words. Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Budget and break-even
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Pricing and selling tickets the legal way (with Canadian examples)
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Finding and pitching sponsors
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Contests, giveaways and promotions (with Canadian examples)
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Event-day risks and what to learn from failures
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Final project
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Quiz
What is a run-of-show?
A minute-by-minute schedule for the event day that the whole team follows.
Fixed costs $9,000, ticket $50, variable cost $20 per person. Break-even?
300 attendees.
What is drip pricing?
Advertising a low price, then adding mandatory fees later so the advertised price can't be paid.
Which kind of extra charge is usually allowed on top of an advertised price, where price rules require mandatory fees to be included?
Government-imposed charges, such as sales tax.
Name two things a safe giveaway usually has.
A free way to enter and clear written rules, including how the winner is chosen.
What does a sponsor really pay for?
Access to your audience.
What is usually needed to serve alcohol outside a licensed venue?
A special permit from the local alcohol authority.
You pay a photographer $800 in fees in one year. What should you check?
Your country's tax rules for reporting payments to contractors.
Final exam
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Certificate
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