THE FUTURE MARKETACADEMY
Your classroomRoom 02 · Business Hall
School of Business

Events: First Steps: plan a small event

What you'll be able to do
  • Choose a clear idea, goal and size for a small first event.
  • Make a simple budget that lists every cost.
  • Pick a venue and a date, and ask the right questions before you book.
  • Sell tickets or take RSVPs in a fair, clear way.
  • Think about accessibility, music licences and permits before the day.
  • Run the day with a checklist and follow up afterwards.

This is the first course in the Event Business track. Next step: Event Business: Plan, Sell Tickets, Find Sponsors (course 2.9), which adds break-even maths, ticket-pricing rules (with Canadian examples), sponsor decks, giveaways and risk planning. Here we keep it small and simple.

Words in this course 51Open the Vocabulary Hall
01

Pick your idea, goal and size

In simple words

A party is easier when you know why you are having it and how many friends are coming. A small event works the same way: choose one reason, one group of people and a small number.

Key facts
  • A good first event is small: one place, one time, one clear purpose. Examples: a free skills clinic, a community meet-up, a small workshop, a fundraiser bake sale.
  • Answer three questions first:
  • Why: what do you want to happen (people learn, meet, raise money, try something)?
  • Who: which group is it for (age, interest, area)?
  • How many: a number you can handle, for example 20 or 40 people.
  • Start with a size you can manage. You can grow next time.
  • A beginner can write the idea in one sentence: "A [type of event] for [who] at [where] on [when], so that [why]."
  • Check whether your idea needs anything special (food, alcohol, a park, music). The next lessons cover these; course 2.9 covers risks in more detail.
Step by step
  1. Write 3 event ideas you could really run with your skills.
  2. Pick the one you would enjoy most and that a group of people would likely want.
  3. Write the one-sentence version of the idea.
  4. Write your goal in plain words.
  5. Choose a number of guests that you could look after yourself with one or two helpers.
  6. Ask 3 people from your audience, "Would you come to this?" and write down what they say.
  7. Check: your sentence has a type, a who, a place, a time and a reason.
Watch on YouTube
How to plan your first eventAshlee Tate · YouTube · youtube.com

Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.

LESSON 01Pick your idea, goal and size
LESSON 01 / ANIMATED LESSON / AI VOICE00:00 / 01:00
Read the video script
[Host] "Your first event should be small enough to finish and big enough to matter."
[Text on screen: Why, Who, How many] "Three questions. Why are you doing it, who is it for, and how many people?"
[Screen: one sentence on a card] "Write it in one sentence. If you cannot, it is not clear yet."
[Host] "Ask three real people if they would come. Their answer tells you more than a guess."
Try it now

Write your one-sentence event idea, your goal, and the number of guests. Ask three people if they would come.

ClaudeStuck? Copy a ready-made prompt for Claude

Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.

For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.

I'm learning "Events: First Steps: plan a small event" on The Future Market. Lesson 1: "Pick your idea, goal and size".

What the lesson teaches:
- A good first event is small: one place, one time, one clear purpose. Examples: a free skills clinic, a community meet-up, a small workshop, a fundraiser bake sale.
- Answer three questions first:
- Why: what do you want to happen (people learn, meet, raise money, try something)?
- Who: which group is it for (age, interest, area)?
- How many: a number you can handle, for example 20 or 40 people.
- Start with a size you can manage. You can grow next time.
- A beginner can write the idea in one sentence: "A [type of event] for [who] at [where] on [when], so that [why]."

The exercise I'm working on:
Write your one-sentence event idea, your goal, and the number of guests. Ask three people if they would come. ---

I'm stuck. Please:
1. Explain the main idea in plain, simple words with one everyday example.
2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step.
3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "Pick your idea, goal and size" from the course "Events: First Steps: plan a small event".

Here's what the lesson says:
A party is easier when you know why you are having it and how many friends are coming. A small event works the same way: choose one reason, one group of people and a small number.

The activity:
Write your one-sentence event idea, your goal, and the number of guests. Ask three people if they would come. ---

Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words.
Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Open Claude
My notes
02

A simple budget

This lesson is part of full access: every course and every level for one payment.

03

Venue and date

This lesson is part of full access: every course and every level for one payment.

04

Tickets, RSVPs and telling people

This lesson is part of full access: every course and every level for one payment.

05

Music, food and safety basics

This lesson is part of full access: every course and every level for one payment.

06

Event day and after

This lesson is part of full access: every course and every level for one payment.

++

Final project

This lesson is part of full access: every course and every level for one payment.

??

Quiz

  1. What three questions come first when planning a small event?

  2. Why add a buffer line to your budget?

  3. Should you count a sponsor who said "maybe" as money in?

  4. Name two questions to ask a venue.

  5. What does an accessible events guide suggest checking at a venue?

  6. What price should you advertise?

  7. Does paying a DJ cover the music licence?

  8. What should you not do on a first event unless you check the local rules?

  9. What should every task on a day-of checklist have?

  10. What should you do after the event?

EX

Final exam

This lesson is part of full access: every course and every level for one payment.

CE

Certificate

This lesson is part of full access: every course and every level for one payment.