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Farm Manager: run a farm enterprise

What you'll be able to do
  • Think like a farm manager: see your farm as a set of enterprises and decide where land, labour and money go.
  • Build enterprise budgets and compare crops by gross margin per hectare and per hour of labour.
  • Build a whole-farm budget, a month-by-month cash flow and a partial budget for one change.
  • Lead and teach farm workers safely, using learning-by-doing in the field.
  • Prepare for good agricultural practice (GAP) certification or a buyer audit, and weigh its costs.
  • Write a farm risk register using the five types of agricultural risk.
  • Run a traceability and recall drill, and keep records for the right length of time.
  • Finish with a farm enterprise plan and a field training session that you lead.

Education only. This course is general education, not agronomy, legal, tax, insurance or financial advice. It gives no pesticide or fertiliser doses and no income promises. Every number is a practice number in "your currency". Follow product labels and your country's rules, and ask your agriculture ministry or office, a licensed accountant and a lawyer before big decisions.

Words in this course 54Open the Vocabulary Hall
01

The farm manager's job

In simple words

Before this course: Commercial Crop Farming: irrigation, soil and post-harvest (course 2.16.3). A farm is like a kitchen with many dishes cooking at once. The cook does the stirring. The manager decides which dishes to make, who cooks each one, what it costs and whether people will buy it.

Key facts
  • Before this course: Commercial Crop Farming (course 2.16.3), and before it Crop Planning (course 2.16.2) and Start a Small Farm (course 2.16). You can already plan rotations, keep field, input, harvest and sales records, manage soil, water, pests and cooling, and cost an upgrade with a payback period. This course is about running the whole farm as a business and leading people.
  • Enterprise. FAO's farm management text describes an enterprise as a set of input-output relationships that uses resources to produce one or more final products. Enterprises are named by their main product (for example "tomatoes" or "lettuce").
  • Activity. One enterprise can have several activities, such as different ways of producing the same product (for example field tomatoes and tunnel tomatoes).
  • The manager's cycle (a common textbook way to describe management): plan, organise, lead and control. Plan what to grow and sell; organise land, people, money and equipment; lead the team; control by comparing results with the plan and changing course.
  • Decisions belong to the manager. Workers follow the plan and SOPs. The manager decides crop mix, buyers, budgets, hiring, certification and risk.
  • Weekly and monthly rhythm. A short weekly meeting (jobs, safety, problems) and a monthly review of the budget, cash flow and records keep the farm on plan.
  • Decision log. Write each important decision with the date, the reason and the numbers used. Next season it tells you what worked.
Step by step
  1. List every enterprise on your farm (each crop you sell, and any other product such as seedlings).
  2. Under each enterprise, list its activities (for example open field and tunnel).
  3. For each enterprise, write the land, labour hours and main costs it uses.
  4. Write the plan, organise, lead and control jobs you do each week.
  5. Set a weekly 20-minute team meeting and a monthly 1-hour manager review in your calendar.
  6. Start a decision log with date, decision, reason and numbers.
  7. Check: you can name every enterprise, what it uses and when you next review it.
LESSON 01The farm manager's job
LESSON 01 / ANIMATED LESSON / AI VOICE00:00 / 01:00
Read the video script
[Host] "A grower grows crops. A manager runs the farm."
[Text on screen: Enterprise = a product and everything it uses] "First, see your farm as enterprises: each product and the land, labour and money it uses."
[Text on screen: Plan. Organise. Lead. Control.] "Then do the manager's cycle: plan, organise, lead and control."
[Host] "Write down your big decisions. Your future self will thank you."
Try it now

Draw an enterprise map of a real or practice farm: each enterprise, its activities, and the land, labour and main costs it uses. Start your decision log with one entry.

ClaudeStuck? Copy a ready-made prompt for Claude

Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.

For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.

I'm learning "Farm Manager: run a farm enterprise" on The Future Market. Lesson 1: "The farm manager's job".

What the lesson teaches:
- Before this course: Commercial Crop Farming (course 2.16.3), and before it Crop Planning (course 2.16.2) and Start a Small Farm (course 2.16). You can already plan rotations, keep field, input, harvest and sales records, manage soil, water, pests and cooling, and cost an upgrade with a payback period. This course is about running the whole farm as a business and leading people.
- Enterprise. FAO's farm management text describes an enterprise as a set of input-output relationships that uses resources to produce one or more final products. Enterprises are named by their main product (for example "tomatoes" or "lettuce").
- Activity. One enterprise can have several activities, such as different ways of producing the same product (for example field tomatoes and tunnel tomatoes).
- The manager's cycle (a common textbook way to describe management): plan, organise, lead and control. Plan what to grow and sell; organise land, people, money and equipment; lead the team; control by comparing results with the plan and changing course.
- Decisions belong to the manager. Workers follow the plan and SOPs. The manager decides crop mix, buyers, budgets, hiring, certification and risk.
- Weekly and monthly rhythm. A short weekly meeting (jobs, safety, problems) and a monthly review of the budget, cash flow and records keep the farm on plan.
- Decision log. Write each important decision with the date, the reason and the numbers used. Next season it tells you what worked.

The exercise I'm working on:
Draw an enterprise map of a real or practice farm: each enterprise, its activities, and the land, labour and main costs it uses. Start your decision log with one entry.

I'm stuck. Please:
1. Explain the main idea in plain, simple words with one everyday example.
2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step.
3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "The farm manager's job" from the course "Farm Manager: run a farm enterprise".

Here's what the lesson says:
Before this course: Commercial Crop Farming: irrigation, soil and post-harvest (course 2.16.3). A farm is like a kitchen with many dishes cooking at once. The cook does the stirring. The manager decides which dishes to make, who cooks each one, what it costs and whether people will buy it.

The activity:
Draw an enterprise map of a real or practice farm: each enterprise, its activities, and the land, labour and main costs it uses. Start your decision log with one entry.

Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words.
Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Open Claude
Sources
My notes
02

Enterprise budgets and gross margins

This lesson is part of full access: every course and every level for one payment.

03

Whole-farm budget, cash flow and partial budgets

This lesson is part of full access: every course and every level for one payment.

04

Lead and teach farm workers safely

This lesson is part of full access: every course and every level for one payment.

05

Certification and buyer audits

This lesson is part of full access: every course and every level for one payment.

06

Farm risk planning

This lesson is part of full access: every course and every level for one payment.

07

Traceability, recall drills and records

This lesson is part of full access: every course and every level for one payment.

++

Final project

This lesson is part of full access: every course and every level for one payment.

??

Quiz

  1. What is a farm enterprise?

  2. Name the four parts of the manager's cycle in this course.

  3. How do you calculate gross margin?

  4. Why is gross margin not the same as profit?

  5. Tomatoes earn a gross margin of 9,200 on 0.5 ha. What is the gross margin per hectare?

  6. Why can a farm that is profitable over a year still run out of cash?

  7. What does a partial budget compare?

  8. Why must young workers under 18 not do hazardous tasks?

  9. How do Farmer Field Schools teach?

  10. Does GAP certification always bring a higher price?

  11. Name the five types of agricultural risk.

  12. How is a risk score calculated in the risk register?

  13. What does "one step back, one step forward" mean?

  14. What is a mock recall?

EX

Final exam

This lesson is part of full access: every course and every level for one payment.

CE

Certificate

This lesson is part of full access: every course and every level for one payment.