THE FUTURE MARKETACADEMY
Campus buildingRoom 03 · Marketing Studio
Learning path

Marketing

7 steps, 44 courses. Take the steps in order: each one builds on the one before.

All learning paths

  1. Step 1

    Start here: how marketing works

    Know your customer and your message before you spend time or money.

    1. 3.1 Marketing Fundamentals Beginner
    2. 3.10 Personal Branding Beginner
  2. Step 2

    Content that gets attention

    Short videos, hooks and words that make people stop and read.

    1. 3.2 Social Media Marketing: Reels, TikTok, Shorts Beginner
    2. 3.3 Hooks, Scripts & Storytelling for short videos Beginner
    3. 3.4 Copywriting: words that sell Beginner
  3. Step 3

    Get found and stay in touch

    Show up on Google and in your area, and build an email list.

    1. 3.8 SEO Basics: get found on Google Beginner
    2. 3.7 Google Business Profile & local marketing Beginner
    3. 3.5 Email Marketing & building a list Beginner
  4. Step 4

    People and launches

    Work with influencers, start a community and plan a simple launch.

    1. 3.9.1 Influencer Basics: what it is and how to start Beginner
    2. 3.11.1 Community Basics: start a small group Beginner
    3. 3.13.1 Launch Basics: plan a simple launch Beginner
  5. Step 5

    Intermediate: ads, numbers and systems

    Run paid ads, read your numbers and build repeatable systems.

    1. 3.12 Marketing Analytics: read your numbers Intermediate
    2. 3.10.2 Brand Content System: consistent presence Intermediate
    3. 3.6 Paid Ads Basics (Meta, TikTok, Google) Intermediate
    4. 3.3.2 Short-Form Scripts: series, structures and retention Intermediate
    5. 3.4.2 Copywriting Frameworks: offers, pages and emails Intermediate
    6. 3.8.2 SEO Content & Keywords: research and on-page work Intermediate
    7. 3.7.2 Local Customer Growth: reviews, citations and offers Intermediate
    8. 3.5.2 Email Campaigns: automations and segments Intermediate
    9. 3.9 Influencer Marketing & disclosure rules (Canada) Intermediate
    10. 3.11 Community Building (groups, Skool, Discord) Intermediate
    11. 3.13 Launch Marketing: hype, waitlists, drops Intermediate
  6. Step 6

    Advanced: strategy, testing and scale

    Plan budgets and channels, test properly and grow what works.

    1. 3.1.3 Marketing Strategy & Planning: positioning, channels and budgets Advanced
    2. 3.10.3 Authority Building: speaking, collaborations and reputation Advanced
    3. 3.2.3 Performance Marketing: testing, funnels and optimisation Advanced
    4. 3.3.3 Story Craft: long-form and brand storytelling Advanced
    5. 3.4.3 Conversion Copy: research, testing and voice Advanced
    6. 3.8.3 Technical & Link SEO: site health and authority Advanced
    7. 3.7.3 Multi-Location Marketing: scale local presence Advanced
    8. 3.5.3 Email Strategy: deliverability and testing Advanced
    9. 3.9.3 Influencer Programmes: contracts, reporting and scale Advanced
    10. 3.11.3 Community Programmes: events, roles and retention Advanced
    11. 3.13.3 Launch Systems: funnels, partners and post-launch Advanced
  7. Step 7

    Expert: lead a marketing team

    Run a marketing function, direct a team and teach others.

    1. 3.1.4 Marketing Leader: run a marketing function Expert
    2. 3.10.4 Brand Mentor: build brands for others Expert
    3. 3.2.4 Paid Media Lead: budgets, teams and compliance Expert
    4. 3.3.4 Story Director: direct a storytelling team Expert
    5. 3.4.4 Copy Chief: lead and edit copy Expert
    6. 3.8.4 SEO Lead: strategy and reporting Expert
    7. 3.7.4 Local Marketing Leader: strategy and teams Expert
    8. 3.5.4 Lifecycle Marketing Lead: full customer lifecycle programmes Expert
    9. 3.9.4 Influencer Programme Director: strategy and compliance Expert
    10. 3.11.4 Community Leader: governance and sustainability Expert
    11. 3.13.4 Launch Director: portfolio of launches Expert