What a launch is, and picking a small first one
A launch is like opening a lemonade stand on a certain day and telling your neighbours it is open. You pick the day, you tell people, and you are ready when they come.
- A launch is a planned moment when you tell a chosen group of people that something new is ready (a product, a class, an event, a service).
- A launch has three parts: before (get ready and tell people it is coming), on the day (open the doors), and after (deliver and learn). Course 3.13 goes deeper on these.
- Things you can launch: a product, an online course, a tennis clinic, a community event, a small service.
- A small first launch is a good plan. It is easier to do well for 10 to 20 people than for hundreds.
- Every launch needs four things: who it is for, what you promise, when it opens, and how people say yes.
- Write down one thing you want to launch, in one line.
- Write the four needs as four headings: Who, What, When, How.
- Write a goal as a small number, for example "10 people sign up".
- Check: you have one line, four headings and one number on one page.
Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.
Read the video script
[Host] "A launch is a day you choose to say: it's ready, come and get it."
[Text on screen: Before. Day. After.] "Three parts: get ready, open the doors, then deliver and learn."
[Text on screen: Who. What. When. How.] "Every launch needs four answers: who it is for, what you promise, when it opens, and how people say yes."
[Host] "Start small. Ten happy people beat a hundred confused ones."
Pick one thing to launch. Fill in Who, What, When, How and one small goal number on a single page.
ClaudeStuck? Copy a ready-made prompt for Claude
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For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.
I'm learning "Launch Basics: plan a simple launch" on The Future Market. Lesson 1: "What a launch is, and picking a small first one". What the lesson teaches: - A launch is a planned moment when you tell a chosen group of people that something new is ready (a product, a class, an event, a service). - A launch has three parts: before (get ready and tell people it is coming), on the day (open the doors), and after (deliver and learn). Course 3.13 goes deeper on these. - Things you can launch: a product, an online course, a tennis clinic, a community event, a small service. - A small first launch is a good plan. It is easier to do well for 10 to 20 people than for hundreds. - Every launch needs four things: who it is for, what you promise, when it opens, and how people say yes. The exercise I'm working on: Pick one thing to launch. Fill in Who, What, When, How and one small goal number on a single page. I'm stuck. Please: 1. Explain the main idea in plain, simple words with one everyday example. 2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step. 3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "What a launch is, and picking a small first one" from the course "Launch Basics: plan a simple launch". Here's what the lesson says: A launch is like opening a lemonade stand on a certain day and telling your neighbours it is open. You pick the day, you tell people, and you are ready when they come. The activity: Pick one thing to launch. Fill in Who, What, When, How and one small goal number on a single page. Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words. Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Sources
- Concepts in this lesson are standard marketing definitions; see course 3.13 for the three phases.
Know who it is for
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Write one clear, honest promise
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Pick a date and work backward
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Tell people and collect names (simple, and fair)
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Launch day, and looking back
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Final project
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Quiz
What four things does every launch need?
Who it is for, what you promise, when it opens, how people say yes.
Why start with a small first launch?
It is easier to do well for a few people.
What is an audience sentence?
"This is for [who] who want [result] but [problem]."
Can you say "only 20 spots" if you have 40?
No, claims must not be false or misleading.
What do you do first when planning dates?
Pick the launch date, then count backward.
Why add the time zone to an announced time?
So everyone knows exactly when it opens.
What should a sign-up form tell people under most anti-spam rules?
Who you are and why you want their address, with no pre-ticked box and a way to unsubscribe.
6 yes from a list of 40: what is the rate?
15%.
What are the three lists in a look-back?
Keep, stop, start.
Final exam
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Certificate
This lesson is part of full access: every course and every level for one payment.