THE FUTURE MARKETACADEMY
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School of Marketing

Community Programmes: events, roles and retention

What you'll be able to do
  • Turn weekly rituals into a quarterly programme with a clear purpose and member journey.
  • Plan, run and review community events, online and in person, safely.
  • Build a moderator and volunteer team with roles, training and a clear way to escalate problems.
  • Design onboarding and a path from newcomer to regular to helper.
  • Measure community health with retention, response time and newcomer numbers, and use them to decide what to change.
  • Handle conflict, safety and burnout calmly.

Education only, not legal or professional advice. Before this course: Community Basics (course 3.11.1) and Community Building: Groups, Skool, Discord (course 3.11). This course assumes you already have a purpose sentence, a platform, rules, a few rituals and a simple active-rate sheet. Next step up: Community Leader: governance and sustainability (course 3.11.4).

Words in this course 47Open the Vocabulary Hall
01

From rituals to a programme

In simple words

A few friends can play a game whenever they like. A school sports league needs a season plan: when games happen, who referees, and how new players join. A community programme is the season plan.

Before this course: Community Basics (course 3.11.1) and Community Building: Groups, Skool, Discord (course 3.11). You already run weekly rituals and count active members. Now you plan the whole season.

Key facts
  • A community programme is the planned mix of events, rituals, roles and onboarding that serves your community's purpose over a period, for example 3 months.
  • Start from the purpose sentence (course 3.11.1). Every activity should help members do the shared thing in that sentence. If it does not, drop it.
  • McMillan and Chavis (1986) describe four elements of a sense of community: membership, influence, integration and fulfilment of needs, and shared emotional connection. A good programme touches all four across the quarter.
  • A simple member journey used in this course (a teaching model, not a rule or standard): arrive, first post, come back, contribute, help others. Each step needs something that helps the member move to the next.
  • Jakob Nielsen's 90-9-1 pattern (Nielsen Norman Group) says that in many online communities about 90% mostly read, about 9% contribute occasionally and about 1% create most content. It is an approximation, and Nielsen notes the vocal few may not represent the silent majority. So plan for readers too, and ask them directly.
  • A quarterly programme has four layers:
LayerExampleHow often
Daily or weekly ritualsMonday goals thread, Friday winsEvery week
EventsLive Q&A, workshop, co-working hour, meetupMonthly or more
RolesHost, moderator, welcomerAlways on
Member pathOnboarding, buddy, recognitionContinuous
  • Pick one theme or goal for the quarter (for example "more first posts from new members"). Several goals blur the plan.
Step by step
  1. Write your purpose sentence at the top of a page.
  2. Write the quarter's one goal with a number, for example "40% of new members post within 7 days".
  3. Draw the member journey in five boxes: arrive, first post, come back, contribute, help others.
  4. Under each box write one thing you will do to help members reach the next box.
  5. Fill the four-layer table with your plan for the next 12 weeks.
  6. Cross out any activity that does not help the purpose or the goal.
  7. Check: the plan fits on one page and every activity links to the purpose and a journey step.
Watch on YouTube
3 simple ways to build communityTEDx Talks · YouTube · youtube.com

Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.

LESSON 01From rituals to a programme
LESSON 01 / ANIMATED LESSON / AI VOICE00:00 / 01:00
Read the video script
[Host] "Weekly rituals keep a community alive. A programme makes it grow on purpose."
[Text on screen: Arrive, first post, come back, contribute, help] "Picture the journey: arrive, first post, come back, contribute, help others."
[Screen: one-page quarter plan] "Plan one goal for the quarter, then events, roles and onboarding that move people along."
[Host] "If an activity does not help your purpose, drop it."
Try it now

Make your one-page quarterly plan: purpose, one numeric goal, the five-box journey and the four-layer table.

ClaudeStuck? Copy a ready-made prompt for Claude

Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.

For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.

I'm learning "Community Programmes: events, roles and retention" on The Future Market. Lesson 1: "From rituals to a programme".

What the lesson teaches:
- A community programme is the planned mix of events, rituals, roles and onboarding that serves your community's purpose over a period, for example 3 months.
- Start from the purpose sentence (course 3.11.1). Every activity should help members do the shared thing in that sentence. If it does not, drop it.
- McMillan and Chavis (1986) describe four elements of a sense of community: membership, influence, integration and fulfilment of needs, and shared emotional connection. A good programme touches all four across the quarter.
- A simple member journey used in this course (a teaching model, not a rule or standard): arrive, first post, come back, contribute, help others. Each step needs something that helps the member move to the next.
- Jakob Nielsen's 90-9-1 pattern (Nielsen Norman Group) says that in many online communities about 90% mostly read, about 9% contribute occasionally and about 1% create most content. It is an approximation, and Nielsen notes the vocal few may not represent the silent majority. So plan for readers too, and ask them directly.
- A quarterly programme has four layers:
- Layer - Example - How often

The exercise I'm working on:
Make your one-page quarterly plan: purpose, one numeric goal, the five-box journey and the four-layer table.

I'm stuck. Please:
1. Explain the main idea in plain, simple words with one everyday example.
2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step.
3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "From rituals to a programme" from the course "Community Programmes: events, roles and retention".

Here's what the lesson says:
A few friends can play a game whenever they like. A school sports league needs a season plan: when games happen, who referees, and how new players join. A community programme is the season plan.

The activity:
Make your one-page quarterly plan: purpose, one numeric goal, the five-box journey and the four-layer table.

Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words.
Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Open Claude
Sources
  • McMillan, D. W. & Chavis, D. M. (1986). Sense of community: A definition and theory. Journal of Community Psychology, 14(1), 6-23.
  • Nielsen Norman Group, Participation Inequality (Jakob Nielsen, Oct 8, 2006): www.nngroup.com/articles/participation-inequality/
My notes
02

Plan and run community events

This lesson is part of full access: every course and every level for one payment.

03

Build a moderator and volunteer team

This lesson is part of full access: every course and every level for one payment.

04

Member journeys and onboarding

This lesson is part of full access: every course and every level for one payment.

05

Measure health and retention

This lesson is part of full access: every course and every level for one payment.

06

Hard moments, safety and keeping going

This lesson is part of full access: every course and every level for one payment.

++

Final project

This lesson is part of full access: every course and every level for one payment.

??

Quiz

  1. What is a community programme?

  2. Name the five steps of the member journey used in this course.

  3. What does the 90-9-1 pattern say?

  4. Name four things every event needs.

  5. Why tell people before you record an event?

  6. Why give moderators the least access they need?

  7. What should a moderator do with a serious case such as a threat?

  8. How do you work out 30-day retention for a join month?

  9. 12 of 30 new members post within 7 days. What is the newcomer first-post rate?

  10. Why are small numbers noisy?

  11. Who should a moderator point a member to if the member is in danger?

  12. What should you do at the end of every quarter?

EX

Final exam

This lesson is part of full access: every course and every level for one payment.

CE

Certificate

This lesson is part of full access: every course and every level for one payment.