Before this course: Community Basics (course 3.11.1) and Community Building: Groups, Skool, Discord (course 3.11). You already run weekly rituals and count active members. Now you plan the whole season.
From rituals to a programme
A few friends can play a game whenever they like. A school sports league needs a season plan: when games happen, who referees, and how new players join. A community programme is the season plan.
- A community programme is the planned mix of events, rituals, roles and onboarding that serves your community's purpose over a period, for example 3 months.
- Start from the purpose sentence (course 3.11.1). Every activity should help members do the shared thing in that sentence. If it does not, drop it.
- McMillan and Chavis (1986) describe four elements of a sense of community: membership, influence, integration and fulfilment of needs, and shared emotional connection. A good programme touches all four across the quarter.
- A simple member journey used in this course (a teaching model, not a rule or standard): arrive, first post, come back, contribute, help others. Each step needs something that helps the member move to the next.
- Jakob Nielsen's 90-9-1 pattern (Nielsen Norman Group) says that in many online communities about 90% mostly read, about 9% contribute occasionally and about 1% create most content. It is an approximation, and Nielsen notes the vocal few may not represent the silent majority. So plan for readers too, and ask them directly.
- A quarterly programme has four layers:
| Layer | Example | How often |
|---|---|---|
| Daily or weekly rituals | Monday goals thread, Friday wins | Every week |
| Events | Live Q&A, workshop, co-working hour, meetup | Monthly or more |
| Roles | Host, moderator, welcomer | Always on |
| Member path | Onboarding, buddy, recognition | Continuous |
- Pick one theme or goal for the quarter (for example "more first posts from new members"). Several goals blur the plan.
- Write your purpose sentence at the top of a page.
- Write the quarter's one goal with a number, for example "40% of new members post within 7 days".
- Draw the member journey in five boxes: arrive, first post, come back, contribute, help others.
- Under each box write one thing you will do to help members reach the next box.
- Fill the four-layer table with your plan for the next 12 weeks.
- Cross out any activity that does not help the purpose or the goal.
- Check: the plan fits on one page and every activity links to the purpose and a journey step.
Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.
Read the video script
[Host] "Weekly rituals keep a community alive. A programme makes it grow on purpose."
[Text on screen: Arrive, first post, come back, contribute, help] "Picture the journey: arrive, first post, come back, contribute, help others."
[Screen: one-page quarter plan] "Plan one goal for the quarter, then events, roles and onboarding that move people along."
[Host] "If an activity does not help your purpose, drop it."
Make your one-page quarterly plan: purpose, one numeric goal, the five-box journey and the four-layer table.
ClaudeStuck? Copy a ready-made prompt for Claude
Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.
For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.
I'm learning "Community Programmes: events, roles and retention" on The Future Market. Lesson 1: "From rituals to a programme". What the lesson teaches: - A community programme is the planned mix of events, rituals, roles and onboarding that serves your community's purpose over a period, for example 3 months. - Start from the purpose sentence (course 3.11.1). Every activity should help members do the shared thing in that sentence. If it does not, drop it. - McMillan and Chavis (1986) describe four elements of a sense of community: membership, influence, integration and fulfilment of needs, and shared emotional connection. A good programme touches all four across the quarter. - A simple member journey used in this course (a teaching model, not a rule or standard): arrive, first post, come back, contribute, help others. Each step needs something that helps the member move to the next. - Jakob Nielsen's 90-9-1 pattern (Nielsen Norman Group) says that in many online communities about 90% mostly read, about 9% contribute occasionally and about 1% create most content. It is an approximation, and Nielsen notes the vocal few may not represent the silent majority. So plan for readers too, and ask them directly. - A quarterly programme has four layers: - Layer - Example - How often The exercise I'm working on: Make your one-page quarterly plan: purpose, one numeric goal, the five-box journey and the four-layer table. I'm stuck. Please: 1. Explain the main idea in plain, simple words with one everyday example. 2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step. 3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "From rituals to a programme" from the course "Community Programmes: events, roles and retention". Here's what the lesson says: A few friends can play a game whenever they like. A school sports league needs a season plan: when games happen, who referees, and how new players join. A community programme is the season plan. The activity: Make your one-page quarterly plan: purpose, one numeric goal, the five-box journey and the four-layer table. Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words. Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Sources
- McMillan, D. W. & Chavis, D. M. (1986). Sense of community: A definition and theory. Journal of Community Psychology, 14(1), 6-23.
- Nielsen Norman Group, Participation Inequality (Jakob Nielsen, Oct 8, 2006): www.nngroup.com/articles/participation-inequality/
Plan and run community events
This lesson is part of full access: every course and every level for one payment.
Build a moderator and volunteer team
This lesson is part of full access: every course and every level for one payment.
Member journeys and onboarding
This lesson is part of full access: every course and every level for one payment.
Measure health and retention
This lesson is part of full access: every course and every level for one payment.
Hard moments, safety and keeping going
This lesson is part of full access: every course and every level for one payment.
Final project
This lesson is part of full access: every course and every level for one payment.
Quiz
What is a community programme?
A planned mix of events, rituals, roles and onboarding that serves the community's purpose over a period.
Name the five steps of the member journey used in this course.
Arrive, first post, come back, contribute, help others.
What does the 90-9-1 pattern say?
In many online communities about 90% mostly read, 9% contribute sometimes and 1% create most content.
Name four things every event needs.
For example a purpose, a host, a good time, a way to join, a backup plan and a follow-up.
Why tell people before you record an event?
Recordings and photos are personal data, and people should be able to opt out.
Why give moderators the least access they need?
It limits damage from mistakes and keeps admin rights with a few trusted people.
What should a moderator do with a serious case such as a threat?
Escalate to the owner, record it and use emergency services if someone is in danger.
How do you work out 30-day retention for a join month?
Members still active after 30 days divided by members who joined, times 100.
12 of 30 new members post within 7 days. What is the newcomer first-post rate?
40%.
Why are small numbers noisy?
One person can change a rate a lot, so look at trends over several months and talk to members.
Who should a moderator point a member to if the member is in danger?
The local emergency number or a crisis line, and the owner should be told.
What should you do at the end of every quarter?
Review the numbers, survey and incident log, then choose keep, stop and start.
Final exam
This lesson is part of full access: every course and every level for one payment.
Certificate
This lesson is part of full access: every course and every level for one payment.