THE FUTURE MARKETACADEMY
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School of Marketing

Community Basics: start a small group

Step 4 of 7 in Marketing Studio

Next in your path: 3.13.1 Launch Basics: plan a simple launch

What you'll be able to do
  • Explain what a community is and pick a clear purpose for a small group.
  • Choose a simple, safe place to host it and set its privacy.
  • Write a welcome message and a few short rules.
  • Plan the first two weeks of friendly activities.
  • Keep members safe, respect privacy, and check if the group is working.

Before this course: nothing is needed. Next step up: Community Building: Groups, Skool, Discord (course 3.11), which covers platform comparison, rituals, moderation systems, health numbers and charging.

Words in this course 26Open the Vocabulary Hall
01

What a community is, and who yours is for

In simple words

A community is like a table at lunch where people talk to each other, not only to the person who invited them. You start by deciding who sits at your table and why.

Key facts
  • An audience mostly watches you. A community is a group where members talk to each other and feel they belong.
  • A good community has a clear purpose that names the people and what they do together, for example "beginner tennis players in Hamilton practising together".
  • Start with a small group of people you already know who share the interest. A small group that talks beats a big group that is silent.
  • You do not need followers first. You need a few people and a reason to meet.
  • Purpose, people and place are the three starting choices. This lesson covers purpose; Lesson 2 covers place.
Step by step
  1. Write: "A place where [who] can [do what] together."
  2. Replace vague words like "everyone" or "my fans" with real people (for example "new Canadians learning to cook").
  3. List 10 people you know who might want this.
  4. Write one reason a member would come back each week (a tip, a friend, a challenge).
  5. Read your sentence aloud to a friend and ask "Would you join?"
  6. Check: your sentence names a group of people and one shared activity.
Watch on YouTube
3 simple ways to build communityTEDx Talks · YouTube · youtube.com

Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.

LESSON 01What a community is, and who yours is for
LESSON 01 / ANIMATED LESSON / AI VOICE00:00 / 01:00
Read the video script
[Host] "A community is not an audience. In a community, members talk to each other."
[Text on screen: A place where WHO can DO WHAT together] "Start with one sentence: a place where who can do what together."
[Screen: list of 10 names] "Then write down ten people you know who might join."
[Host] "Small and friendly beats big and silent."
Try it now

Write your purpose sentence and your list of 10 people.

ClaudeStuck? Copy a ready-made prompt for Claude

Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.

For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.

I'm learning "Community Basics: start a small group" on The Future Market. Lesson 1: "What a community is, and who yours is for".

What the lesson teaches:
- An audience mostly watches you. A community is a group where members talk to each other and feel they belong.
- A good community has a clear purpose that names the people and what they do together, for example "beginner tennis players in Hamilton practising together".
- Start with a small group of people you already know who share the interest. A small group that talks beats a big group that is silent.
- You do not need followers first. You need a few people and a reason to meet.
- Purpose, people and place are the three starting choices. This lesson covers purpose; Lesson 2 covers place.

The exercise I'm working on:
Write your purpose sentence and your list of 10 people.

I'm stuck. Please:
1. Explain the main idea in plain, simple words with one everyday example.
2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step.
3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "What a community is, and who yours is for" from the course "Community Basics: start a small group".

Here's what the lesson says:
A community is like a table at lunch where people talk to each other, not only to the person who invited them. You start by deciding who sits at your table and why.

The activity:
Write your purpose sentence and your list of 10 people.

Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words.
Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Open Claude
Sources
  • McMillan, D. W. & Chavis, D. M. (1986). Sense of community: A definition and theory. Journal of Community Psychology, 14(1), 6-23.
My notes
02

Choose a simple place and set the privacy

This lesson is part of full access: every course and every level for one payment.

03

Welcome message and short rules

This lesson is part of full access: every course and every level for one payment.

04

The first two weeks of activities

This lesson is part of full access: every course and every level for one payment.

05

Keep everyone safe and respect privacy

This lesson is part of full access: every course and every level for one payment.

06

Keep it going and know when to grow

This lesson is part of full access: every course and every level for one payment.

++

Final project

This lesson is part of full access: every course and every level for one payment.

??

Quiz

  1. What is the main difference between an audience and a community?

  2. What should a purpose sentence name?

  3. In a private Facebook group, who can see what is shared?

  4. What is the minimum age for Discord?

  5. How many rules are enough to start?

  6. Why post the first questions yourself?

  7. What does the 90-9-1 pattern say?

  8. Which kind of law applies when you collect personal information?

  9. How do you work out active rate?

  10. When is it time to look at the next level (course 3.11)?

EX

Final exam

This lesson is part of full access: every course and every level for one payment.

CE

Certificate

This lesson is part of full access: every course and every level for one payment.