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School of Marketing

Brand Content System: consistent presence

Step 5 of 7 in Marketing Studio

Next in your path: 3.6 Paid Ads Basics (Meta, TikTok, Google)

What you'll be able to do
  • Audit what you have already posted and find what fits your brand.
  • Turn content pillars into a plan of formats and weekly posts.
  • Write a one-page brand voice guide so every post sounds like you.
  • Build a bio, link page and portfolio that tell one consistent story.
  • Write an honest case study using real proof and permission.
  • Review your results once a month and adjust.
Words in this course 46Open the Vocabulary Hall
01

Audit what you already have

In simple words

Before you buy new clothes, you look in your closet. Before you plan new posts, look at what you already posted and see what fits who you want to be.

Key facts
  • Before this course: Personal Branding (course 3.10). You should already have a "known for" statement, 3 to 4 content pillars, a "not me" list and a profile with a clear bio.
  • A content audit is a list of your existing posts and profiles with a simple judgment on each: keep, fix or remove.
  • Look at three things for each post: does it match your known-for statement, does it match a pillar, and would you be comfortable with a future client seeing it?
  • Your platform analytics show which posts got the most reach, saves or comments. Use them as clues for what your audience values. They are not the only measure of quality.
  • Old posts that contradict your brand can be archived or deleted on most platforms (menu names can differ by version).
Step by step
  1. Open a sheet with columns: link, pillar, matches known-for (yes or no), result, keep or fix or remove.
  2. List your last 20 posts on your main platform.
  3. Label each with a pillar, or "none".
  4. Mark whether it matches your known-for statement.
  5. Add one result from your analytics, such as saves or watch time.
  6. Mark keep, fix or remove.
  7. Count how many fit each pillar.
  8. Check: you know which pillar you post most, which you ignore and which posts to remove.
Watch on YouTube
5 steps to building a personal brand you feel good aboutTED · YouTube · youtube.com

Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.

LESSON 01Audit what you already have
LESSON 01 / ANIMATED LESSON / AI VOICE00:00 / 01:00
Read the video script
[Host] "Before you plan new content, look at what you already have."
[Screen: sheet with posts, pillars and keep, fix, remove] "List your last twenty posts. Label the pillar. Mark keep, fix or remove."
[Text on screen: Does it match who you want to be known as?] "Ask if each post matches your known-for statement."
[Host] "Then count. Which pillar do you post most, and which one do you quietly ignore?"
Try it now

Audit your last 20 posts. Mark keep, fix or remove, and count posts per pillar.

ClaudeStuck? Copy a ready-made prompt for Claude

Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.

For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.

I'm learning "Brand Content System: consistent presence" on The Future Market. Lesson 1: "Audit what you already have".

What the lesson teaches:
- Before this course: Personal Branding (course 3.10). You should already have a "known for" statement, 3 to 4 content pillars, a "not me" list and a profile with a clear bio.
- A content audit is a list of your existing posts and profiles with a simple judgment on each: keep, fix or remove.
- Look at three things for each post: does it match your known-for statement, does it match a pillar, and would you be comfortable with a future client seeing it?
- Your platform analytics show which posts got the most reach, saves or comments. Use them as clues for what your audience values. They are not the only measure of quality.
- Old posts that contradict your brand can be archived or deleted on most platforms (menu names can differ by version).

The exercise I'm working on:
Audit your last 20 posts. Mark keep, fix or remove, and count posts per pillar. ---

I'm stuck. Please:
1. Explain the main idea in plain, simple words with one everyday example.
2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step.
3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "Audit what you already have" from the course "Brand Content System: consistent presence".

Here's what the lesson says:
Before you buy new clothes, you look in your closet. Before you plan new posts, look at what you already posted and see what fits who you want to be.

The activity:
Audit your last 20 posts. Mark keep, fix or remove, and count posts per pillar. ---

Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words.
Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Open Claude
My notes
02

From pillars to a content system

This lesson is part of full access: every course and every level for one payment.

03

Brand voice and look

This lesson is part of full access: every course and every level for one payment.

04

Bio, links and portfolio

This lesson is part of full access: every course and every level for one payment.

05

Writing an honest case study

This lesson is part of full access: every course and every level for one payment.

06

Calendar, batching and repurposing

This lesson is part of full access: every course and every level for one payment.

07

Monthly review and adjusting

This lesson is part of full access: every course and every level for one payment.

++

Final project

This lesson is part of full access: every course and every level for one payment.

??

Quiz

  1. Which course should you finish before this one?

  2. What are the three decisions for each post in a content system?

  3. What does a content audit sort posts into?

  4. What goes into a brand voice guide?

  5. How many pieces should a portfolio have?

  6. What is needed before featuring a person in a case study?

  7. What do advertising rules say testimonials must reflect?

  8. What is repurposing?

  9. Why compare months instead of single posts?

  10. How many things should you change after a monthly review?

EX

Final exam

This lesson is part of full access: every course and every level for one payment.

CE

Certificate

This lesson is part of full access: every course and every level for one payment.