THE FUTURE MARKETACADEMY
Your classroomRoom 09 · The Commons
School of Life & Soft Skills

Leading Teams: culture and change

Step 7 of 8 in The Commons

Next in your path: 9.8.3 Mentor Programmes: group programmes

What you'll be able to do
  • Describe a team's real culture, including the gap between what people say and what they do.
  • Build shared norms with a team charter and keep them alive.
  • Use the four kinds of fairness to make decisions people can trust.
  • Keep disagreement about ideas and stop it from turning personal.
  • Use change models as checklists, and spot popular myths about change.
  • Help people through change by explaining, involving and supporting them.
  • Handle underperformance fairly: diagnose, support, document and follow policy.
  • Finish with a graded team culture and change plan you can show.
Words in this course 42Open the Vocabulary Hall
01

What team culture really is

In simple words

Culture is "how we do things here". It is like the unwritten rules of a playground game. Nobody reads them out, but everyone learns them by watching what happens.

Before this course: Leading People: feedback, delegation and meetings (course 9.4.2). There you practised feedback, one-to-ones, delegation, purposeful meetings and labelling advice as research, company report or tip. In course 9.4 you learned psychological safety and clear goals and roles. Now you lead a whole team: its culture, its changes and its hard cases.

Key facts
  • Team culture is the set of shared habits, beliefs and unwritten rules that shape how people behave in a team.
  • A widely taught framework (Edgar Schein's levels of culture) describes three layers. Treat it as a framework, not a test result:
LayerWhat it isExample
What you can seeRoutines, spaces, tools, how meetings runMeetings always start 10 minutes late
What people say they valueValues posters, mission statements"We value punctuality"
What people really assumeUnspoken beliefs that drive behaviour"Being late has no cost here"
  • The say-do gap. When the stated values and the real behaviour disagree, people follow the behaviour. Look at what is rewarded, what is tolerated and what leaders spend time on. This is a practical observation, not a measured finding.
  • Leaders shape culture by their reactions. What happens after a mistake, a late delivery or a disagreement teaches the team more than a speech. Course 9.4 showed that psychological safety is linked with more learning behaviour.
  • Teams mix cultures. Members from different countries, generations or professions may have different habits about directness, hierarchy and time. Ask about them instead of assuming.
Step by step
  1. Take a team you belong to or lead (work, school, club, volunteer group).
  2. Write three things anyone could see in a week (routines, meetings, messages).
  3. Write the values the team says it holds (from a website, a poster or what the leader says).
  4. For each value, write one recent example where behaviour matched it and one where it did not.
  5. Write one unspoken assumption that explains the gap ("being late has no cost here").
  6. Note what leaders reward, tolerate and spend time on.
  7. Check: your page has the three layers, at least one say-do gap and the assumption behind it.
Watch on YouTube
Erin Meyer: working across culturesUMN Carlson School of Management · YouTube · youtube.com

Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.

LESSON 01What team culture really is
LESSON 01 / ANIMATED LESSON / AI VOICE00:00 / 01:05
Read the video script
[Host] "Every team has a culture, whether you design it or not."
[Text on screen: SEE · SAY · ASSUME] "There is what you can see, what people say they value, and what they really assume."
[Screen: poster 'We value punctuality', clock showing a late start] "When words and actions disagree, people follow the actions."
[Host] "So watch what gets rewarded, what gets tolerated and where the leader spends time. That is the real culture."
Try it now

Write a one-page "culture snapshot" of a team you know: three visible habits, the stated values, one say-do gap and the unspoken assumption behind it. Ask one team member if they agree.

ClaudeStuck? Copy a ready-made prompt for Claude

Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.

For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.

I'm learning "Leading Teams: culture and change" on The Future Market. Lesson 1: "What team culture really is".

What the lesson teaches:
- Team culture is the set of shared habits, beliefs and unwritten rules that shape how people behave in a team.
- A widely taught framework (Edgar Schein's levels of culture) describes three layers. Treat it as a framework, not a test result:
- Layer - What it is - Example
- What you can see - Routines, spaces, tools, how meetings run - Meetings always start 10 minutes late
- What people say they value - Values posters, mission statements - "We value punctuality"
- What people really assume - Unspoken beliefs that drive behaviour - "Being late has no cost here"
- The say-do gap. When the stated values and the real behaviour disagree, people follow the behaviour. Look at what is rewarded, what is tolerated and what leaders spend time on. This is a practical observation, not a measured finding.

The exercise I'm working on:
Write a one-page "culture snapshot" of a team you know: three visible habits, the stated values, one say-do gap and the unspoken assumption behind it. Ask one team member if they agree. ---

I'm stuck. Please:
1. Explain the main idea in plain, simple words with one everyday example.
2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step.
3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "What team culture really is" from the course "Leading Teams: culture and change".

Here's what the lesson says:
Culture is "how we do things here". It is like the unwritten rules of a playground game. Nobody reads them out, but everyone learns them by watching what happens.

The activity:
Write a one-page "culture snapshot" of a team you know: three visible habits, the stated values, one say-do gap and the unspoken assumption behind it. Ask one team member if they agree. ---

Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words.
Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Open Claude
My notes
02

Building norms with a team charter

This lesson is part of full access: every course and every level for one payment.

03

Fairness people can trust

This lesson is part of full access: every course and every level for one payment.

04

Healthy disagreement, not personal conflict

This lesson is part of full access: every course and every level for one payment.

05

Leading change: models and myths

This lesson is part of full access: every course and every level for one payment.

06

Helping people through change

This lesson is part of full access: every course and every level for one payment.

07

Handling underperformance fairly

This lesson is part of full access: every course and every level for one payment.

++

Final project

This lesson is part of full access: every course and every level for one payment.

??

Quiz

  1. What is team culture?

  2. When stated values and real behaviour disagree, which do people follow?

  3. Name four parts of a team charter.

  4. What did Mathieu and Rapp (2009) find about team charters?

  5. What are the four kinds of fairness?

  6. Can a "no" still feel fair?

  7. What did the 2012 conflict meta-analysis find?

  8. Is there reliable evidence that 70% of change efforts fail?

  9. Has Kotter's 8-step model been tested as a whole?

  10. What should you explain when announcing a change?

  11. What should you do first about underperformance?

  12. Before formal action on underperformance, what should a leader do?

EX

Final exam

This lesson is part of full access: every course and every level for one payment.

CE

Certificate

This lesson is part of full access: every course and every level for one payment.