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School of Careers

LinkedIn Networking: outreach and content

What you'll be able to do
  • Build a target list of employers and follow their Pages to learn about them.
  • Use LinkedIn search and filters to find the right people to learn from.
  • Send respectful connection requests and messages within LinkedIn's rules.
  • Ask for advice in a short conversation, say thank you and follow up.
  • Post and comment consistently without sharing anything private.
  • Use groups well and run a simple weekly networking routine.

This course is for learners who finished LinkedIn That Gets You Noticed (course 8.3). It is education only: LinkedIn menus and limits change, so check the official Help pages when something looks different. Nothing here guarantees a job or a reply.

Words in this course 28Open the Vocabulary Hall
01

Research employers and build a target list

In simple words

Before you knock on a door, it helps to know who lives there. A target list is a short list of places you would love to work. You read about them first, so your hello makes sense.

Before this course: LinkedIn That Gets You Noticed (course 8.3). Your profile is ready, so now you use LinkedIn to learn and to connect.

Key facts
  • Job Bank (Government of Canada) calls networking "an effective way" to search the hidden job market, in person and online, and says many openings are filled informally through personal and professional contacts. It also advises you to research employers you wish to work for, and notes many companies post jobs in a careers section on their own websites.
  • Follow a Page: On LinkedIn you can follow an organization or skill Page from its Page or through search. LinkedIn Help says you can follow up to 1,000 organizations, and that posts from followed Pages appear in your homepage feed.
  • Privacy: LinkedIn Help says your public profile information is visible to all Page admins when you follow a Page.
  • A target list can be 10 to 15 employers: the name, why it interests you, roles you could do, and the careers page link.
  • What to look for: what the employer does, recent news, jobs they post, and words they use in job ads. Use those words in your own profile where they are true.
Step by step
  1. Write 10 to 15 employers you would like to work for in your area or field (names can come from job ads, Job Bank or people you know).
  2. Search for each employer on LinkedIn and open its Page.
  3. Click Follow.
  4. Open the employer's website and find its careers page. Save the link.
  5. Read two recent posts and one job ad. Write one line about what they care about.
  6. Put everything in a simple table: employer, why, roles, link, one line of notes.
  7. Check: you can say in one sentence what each of your top three employers does.
Watch on YouTube
LinkedIn search: finding contacts at target companiesAndrew Beach · YouTube · youtube.com

Videos by other creators on YouTube, for reference. They are not made by or affiliated with The Future Market.

LESSON 01Research employers and build a target list
LESSON 01 / ANIMATED LESSON / AI VOICE00:00 / 01:05
Read the video script
[Host] "Do not start by messaging strangers. Start by learning."
[Text on screen: Target list: 10 to 15 employers] "Make a short list of employers. Why them? What roles?"
[Screen: Follow button on a company Page] "Follow their Pages. LinkedIn says posts from Pages you follow show in your feed."
[Host] "Job Bank also says to research employers you want to work for. Now your outreach will make sense."
Try it now

Build your target list with at least 10 employers. Follow their Pages and write one learning line for your top three.

ClaudeStuck? Copy a ready-made prompt for Claude

Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.

For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.

I'm learning "LinkedIn Networking: outreach and content" on The Future Market. Lesson 1: "Research employers and build a target list".

What the lesson teaches:
- Job Bank (Government of Canada) calls networking "an effective way" to search the hidden job market, in person and online, and says many openings are filled informally through personal and professional contacts. It also advises you to research employers you wish to work for, and notes many companies post jobs in a careers section on their own websites.
- Follow a Page: On LinkedIn you can follow an organization or skill Page from its Page or through search. LinkedIn Help says you can follow up to 1,000 organizations, and that posts from followed Pages appear in your homepage feed.
- Privacy: LinkedIn Help says your public profile information is visible to all Page admins when you follow a Page.
- A target list can be 10 to 15 employers: the name, why it interests you, roles you could do, and the careers page link.
- What to look for: what the employer does, recent news, jobs they post, and words they use in job ads. Use those words in your own profile where they are true.

The exercise I'm working on:
Build your target list with at least 10 employers. Follow their Pages and write one learning line for your top three.

I'm stuck. Please:
1. Explain the main idea in plain, simple words with one everyday example.
2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step.
3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "Research employers and build a target list" from the course "LinkedIn Networking: outreach and content".

Here's what the lesson says:
Before you knock on a door, it helps to know who lives there. A target list is a short list of places you would love to work. You read about them first, so your hello makes sense.

The activity:
Build your target list with at least 10 employers. Follow their Pages and write one learning line for your top three.

Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words.
Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Open Claude
Sources
My notes
02

Find the right people with search and filters

This lesson is part of full access: every course and every level for one payment.

03

Respectful connection requests

This lesson is part of full access: every course and every level for one payment.

04

Asking for advice and following up

This lesson is part of full access: every course and every level for one payment.

05

Post and comment consistently

This lesson is part of full access: every course and every level for one payment.

06

Groups: learn and join in

This lesson is part of full access: every course and every level for one payment.

07

A weekly networking routine

This lesson is part of full access: every course and every level for one payment.

++

Final project

This lesson is part of full access: every course and every level for one payment.

??

Quiz

  1. What does Job Bank call networking?

  2. How many organizations can you follow on LinkedIn?

  3. What is the maximum length of a connection note?

  4. Does LinkedIn allow bots that send connection requests?

  5. Should the first note ask for a job?

  6. How long can a LinkedIn post be?

  7. What is a simple weekly rhythm?

  8. How many groups can a member belong to?

  9. Who decides whether you can join a group?

  10. What should you do the same day as an advice conversation?

EX

Final exam

This lesson is part of full access: every course and every level for one payment.

CE

Certificate

This lesson is part of full access: every course and every level for one payment.