Pick your channel idea
A channel is like a TV station that only plays one kind of show. If your station plays cartoons on Monday and cooking on Tuesday, people don't know when to come back. Pick one kind of show first.
- A niche is the topic and the audience you serve, for example "easy dinners for students" or "beginner tennis drills."
- A simple channel promise: "I help [who] do [what] with [how]." Example: "I help beginner players fix their serve with 5-minute drills."
- Good starting topics usually mix three things: what you know or are learning, what people search for, and what you can make again and again.
- Videos in a series (same format, new episode) are easier for you to make and easier for viewers to binge.
- Write what you know or are learning, and who you want to help.
- Write three things people search for in that topic. You can type the start of a phrase into YouTube search and see the suggestions.
- Write your promise: 'I help [who] do [what] with [how].'
- Pick a repeatable format, for example 5-minute drills, so each episode is easy to make.
- Write the names of your first five episodes.
- Check: your promise fits in one sentence and you have five episode ideas.
Read the video script
[Host] "Before you film anything, answer one question: who is this channel for?"
[Text on screen: I help ___ do ___ with ___] "Fill in this sentence. I help who, do what, with how."
[Screen: search bar typing a topic, suggestions appearing] "Then type your topic into YouTube search. Those suggestions are things real people look for."
[Host] "Pick an idea you could make 30 videos about. If you get stuck at five, pick another one."
Write your channel promise sentence. Then list 30 video ideas for it. If you can't reach 30, change the idea.
ClaudeStuck? Copy a ready-made prompt for Claude
Copy this, open Claude, paste it, and Claude will walk you through the lesson step by step.
For a grown-up: Claude is for adults (18+). Copy this, paste it into Claude, and use the answer to explain the lesson to your child.
I'm learning "YouTube Channel from Zero" on The Future Market. Lesson 1: "Pick your channel idea". What the lesson teaches: - A niche is the topic and the audience you serve, for example "easy dinners for students" or "beginner tennis drills." - A simple channel promise: "I help [who] do [what] with [how]." Example: "I help beginner players fix their serve with 5-minute drills." - Good starting topics usually mix three things: what you know or are learning, what people search for, and what you can make again and again. - Videos in a series (same format, new episode) are easier for you to make and easier for viewers to binge. The exercise I'm working on: Write your channel promise sentence. Then list 30 video ideas for it. If you can't reach 30, change the idea. --- I'm stuck. Please: 1. Explain the main idea in plain, simple words with one everyday example. 2. Walk me through the exercise one small step at a time. Ask me what I've done so far before giving the next step. 3. Don't just give me the final answer. Help me do it myself, and check my work when I share it.
I'm a parent helping my child (about 8 years old) with a lesson called "Pick your channel idea" from the course "YouTube Channel from Zero". Here's what the lesson says: A channel is like a TV station that only plays one kind of show. If your station plays cartoons on Monday and cooking on Tuesday, people don't know when to come back. Pick one kind of show first. The activity: Write your channel promise sentence. Then list 30 video ideas for it. If you can't reach 30, change the idea. --- Please explain this so an 8-year-old understands: short sentences, a fun everyday example, and no hard words. Then give me 3 simple questions I can ask my child to check they understood, and a way to do the activity together, one tiny step at a time.
Create and verify your channel
This lesson is part of full access: every course and every level for one payment.
Long-form videos vs Shorts
This lesson is part of full access: every course and every level for one payment.
Uploading the right way
This lesson is part of full access: every course and every level for one payment.
Reading YouTube Studio numbers
This lesson is part of full access: every course and every level for one payment.
The YouTube Partner Program (YPP)
This lesson is part of full access: every course and every level for one payment.
Rules that protect your channel
This lesson is part of full access: every course and every level for one payment.
Final project
This lesson is part of full access: every course and every level for one payment.
Quiz
How long can unverified accounts' uploads be?
Up to 15 minutes.
What counts as a Short for uploads since October 15, 2024?
A square or vertical video up to three minutes long.
What is the maximum title length?
100 characters.
What three rules do manual chapters need?
First timestamp 00:00, at least three timestamps in order, each chapter at least 10 seconds.
What are today's two paths into full YPP?
1,000 subscribers plus either 4,000 qualified watch hours in 12 months or 10 million qualified Shorts views in 90 days.
What are the expanded YPP thresholds?
500 subscribers, 3 valid public uploads in 90 days, and 3,000 watch hours in 12 months or 3 million Shorts views in 90 days.
What did YouTube announce for new YPP applicants from February 1, 2027?
8,000 qualified watch hours in 365 days or 20 million qualified Shorts views in 90 days.
How many copyright strikes in 90 days can end a channel?
Three.
Is the expanded YPP available in every country?
No, only in eligible countries, so check YouTube's list for yours (Canada is on it).
Final exam
This lesson is part of full access: every course and every level for one payment.
Certificate
This lesson is part of full access: every course and every level for one payment.